Getting started with LinkedIn advertising: A step-by-step guide
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Getting started with LinkedIn advertising: A step-by-step guide

LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target so much more…

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A Big Welcome to Three New Anicca Team Members

Sending out a big Anicca welcome to three new team members who have started with the agency at our Leicester offices in the last few weeks. As a result of a string account wins, we have strengthened three of our internal teams by employing Angela Padfield as Business Development Manager, Mark Janes as Content Account…

How to Boss Your First PR Campaign: A Detailed Guide
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How to Boss Your First PR Campaign: A Detailed Guide

Quick Links: What is Public Relations? What makes a story newsworthy?: Digital PR tips Create your first PR Campaign plan What is Public Relations? What is Public Relations? Many of us probably think we know a bit about Public Relations (PR) and it’s fair to say that in the age of the spin doctor, it’s…

Anicca Digital racks up multiple Industry Award Wins for LinkedIn Campaign
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Anicca Digital racks up multiple Industry Award Wins for LinkedIn Campaign

We are thrilled to have won three industry awards for our work with global software client InfinityQS Inc. Our ‘Growing the Global Partner Program using LinkedIn’ campaign has won awards for: Best Use of Paid Social at the UK Social Media Awards Best Global Use of LinkedIn Ads at the Global Biddable Awards Global Social…

New Job Vacancy: Paid Media Senior Account Manager

New Job Vacancy: Paid Media Senior Account Manager

Due to continued growth here at Anicca, we are recruiting once again, this time for 2 Paid Media Senior Account Manager. The Role The Paid Media Senior Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) and Social Media services. You will be responsible for liaising with clients to ascertain…

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Maximise Your Digital Marketing During COVID-19 (With or Without Marketing Budget): Part 2/2

Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…

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Maximise Your Digital Marketing During COVID-19 (With or Without Marketing Budget): Part 1/2

Do you want to know how to maximise your digital marketing activities right now? Our MD Ann Stanley recently teamed up with Leicester University’s Innovation Hub, to host a webinar on the subject as part of its Innovation Friday series. Rather than battening down the hatches, Ann offers tips on maintaining a marketing presence even…

Google Shopping Free Launch
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Google Ads Will Soon Let Businesses List Products for Free on Google Shopping

Google has announced a significant change to the way its shopping platform will work, which will now allow any business owner who sells products online to list their items for free. Previously all Google Shopping placements were bid on and paid for within the Google Ads platform. The plan has been in the works for…

Top tips for creating and distributing video content: part 3/3
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Top tips for creating and distributing video content: part 3/3

Anicca Digital’s Head of Social Media, Chris Dowse, recently hosted a webinar on creating and distributing video content as part of our Leicester Digital Lockdown. In order to provide you with a useful checklist of points to work through while planning and creating your video content, we’ve created a series of blog posts that cover…