Anicca’s Top Christmas Ads of 2022 Everyone loves a good Christmas ad that will get us in the festive spirit. From a marketing point of view – Christmas campaigns are a great tool to increase brand awareness and great marketing content to end the year with. Well, at Anicca, we’ve done our research and rounded…
In August, Head of Client Strategy and Creative, Thom Shardlow and Paid Ads Strategist, Matt Cocking presented a special industry webinar discussing digital marketing insights to understand some of the trends within the construction and building supplies industries. Methodology Utilising some of the top industry tools, Anicca have put together a competitor/market analysis piece…
We are back again to share the top PPC updates in November. We share the new PPC features and releases and help you to uncover how these will impact your campaign. Don’t miss the key takeaway actions from each update. Our top PPC updates will cover: New features for Performance Max campaigns The retirement of…
What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
In August our Head of Client Strategy, Thom Shardlow and Paid Media Strategist, Matt Cocking, presented a webinar depicting how to drive visitors to your region, destinations and venues. What is a DMO? A DMO is a Destination Marketing Organisation, whose purpose is to promote destinations, attract visitors and develop a regional economy. …
You can always count on Google to bring a new product out just as you begin to get familiar with their previous product. For those who have been in the industry longer than me, you will fondly (or perhaps not so fondly), look back to the days where champion vs. challenger ads and single…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
