I am here to help you shift your mindset on PPC automation and AI. Firstly, to help you understand the role automation and AI play in PPC currently and secondly, to help you to start thinking of automation and AI as collaborators to your role rather than competitors. Finally, I share some tips on…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…
Google make updates to GA4, but may be losing their stranglehold on the analytics market. Many invest in big-data and analytics, for future integrations. During February 2023, these are some of the highlights so far: Big Data Analytics in Retail Growth Driven by Increased Spending on Big Data Analytics Tools Uptake to Use Daimler…
In Anicca Digital’s first webinar of 2023, Ann Stanley (founder and CTO of Anicca) and Martin Broadhurst of Broadhurst Digital, talked about the phenomenal launch of ChatGPT, a new Generative AI chatbot, developed by OpenAI. During the webinar, and their subsequent Podcast, Ann and Martin went into more detail about the benefits, challenges and…
Frustrated with content production bottlenecks for SEO? It’s a common problem, and technologies like ChatGPT can help us to solve that problem. Welcome to the world of scalable AI content production. Common SEO Bottlenecks for Content Production Working in SEO, it’s common to encounter content production bottlenecks. A client comes to you, and it…
Anicca Podcast We are excited to announce the launch of our new podcast, Ask Anicca Digital. Hosted by our founder and CEO, Ann Stanley, this podcast will cover a wide range of topics in digital marketing to help businesses and individuals stay up-to-date with the latest trends and strategies. From search engine optimisation and social…
In January, Head of Creative and Client Strategy, Thom Shardlow, presented a webinar on how to plan your creative in 2023. Thom covers three key areas to ensure this is implemented successfully: cumulative exposure, audience first, and visual representation. Cumulative Exposure Creative refers to the visual representation of a brand’s service and product. This…
We are looking for for our next superstar Paid Media Account Manager. Here at Anicca Digital our Paid Media team are passionate about what they do and strive to drive exceptional results for our clients. We are looking for for someone that shares the same passion. Interested in our latest PPC role? Read on to…
What’s new in web analytics this January? Google sunsets Google Optimize, Adobe Analytics provides online retail insights, the rush to move to GA4 and more. During January 2023, these are some of the highlights so far: AI and Big Data to Change the Way Legal Firms are Run Mobile Analytics Market Size Expected to Reach…
