With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her Instagram profile by sharing cleaning tips, appears to have advertised several products from…
Last Thursday, members of our agency ‘tech team’ headed down to London for the Digital Elite Day Conference. The Digital Elite Day is an advanced learning conference with two tracks, one for Analytics and CRO experts and one for Search, – if you haven’t been before it’s well worth attending! I spent the day in…
Having worked in the digital landscape for many (not saying how many) years now I’ve come across many crucial roles that are pivotal to the functioning of a successful digital agency. PPC technicians, content writers, planning and strategy specialists, social media managers, ad operations, SEO specialists, business development…the list goes on! One role that has…
This article shows you how to import ad spend cost data into Google analytics so that you can compare and measure the ROI of your different marketing campaigns. This includes campaign ad spend from Social Media, Banner Ads, Bing ads, Affiliate advertising and any other paid advertising that isn’t Google. Why do it? Importing your…
Is the pen mightier than the sword? Then now’s the time to prove it by applying for our Content Marketing Manager vacancy at Anicca Digital. If storytelling is your bag and you can turn a few words into a ballad of our age then this is the position for you. Join our merry band of…
Are you a social magician? Then wave your wand in our direction as we’re on the hunt for top talent to join our team of social media professionals. The Role Job Title: Social Media Manager Salary Band: (entry level): £30K FullTime: 37.5 hours The Social Media Manager will be responsible for the creation and successful planning, implementation and reporting…
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured into the world of paid…
Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort University and Bulb Studios, a…
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness. Agency managing director, Ann Stanley said “We are…
Anicca Digital was in sunny Cambridge on Monday talking to an audience of advanced marketers about Chatbots, Programmatic TV, offline data importing, and A10 marketing strategy. The event was hosted at the Moller Centre in Cambridge on the 1st April and featured a packed morning agenda that featured the following talks: Talks with links to…