When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many platforms that offer paid…
Staying connected with your customers and starting the conversation with new ones is becoming increasingly difficult in today’s digitally complex world. It took a while, but companies have gradually learned how to make use of email marketing to the point, where our mailboxes are now full of unwanted spam messages. We get a whole range…
Anicca Digital are taking their A10 Marketing Framework on the road! Ann Stanley, Managing Director at Anicca Digital created the A10 Marketing Framework, to help you develop your digital marketing strategy. Ann will provide a step by step guide to using the A10 Framework. In addition, the senior consultants from the Anicca team, will…
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown how automation works in Google Ads, what…
Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad spend look set…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
We’re delighted to announce that Anicca Digital has been nominated for 4 awards in the UK Biddable Media Awards. Our work for current client AA Labels has made it through to the shortlist for Paid Search Campaign of the Year and Agency-Led campaign of the Year. Managing Director Ann Stanley said “AA Labels is…
We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar. Getting Started on Amazon by Holly Kelly Conversational Commerce & Chatbots by Stefan Bercik Understanding the Value of Your Leads…
Name: Kishan Umrania Role: Social Media Executive Hobbies: Food, Football, Travel Hi to all of Anicca’s blog subscribers and followers! I’d like to introduce you to myself, Kishan Umrania, as I join Anicca in the role of Social Media Executive. I have joined at a time where I wanted to further develop myself as a social media…
Employee Engagement has become a focus of many researched papers. In 2012 it was the focus of the government and they initiated a task force to harness the potential of employee engagement in a bid to raise organisational performance as well as enhancing the employee’s health and wellbeing. (Source: Purcell, J.2012: Warwick papers in Industrial Relations)…