Anicca Digital, a growing digital marketing agency based in Leicester ends the year on target to meet their expansion plans by appointing two new members to their team. Bev Chiang has joined as the in-house marketing manager. Bev’s role will be to work closely with the senior management team to help Anicca achieve their ambitious…
Our annual E-Commerical conference kicked off with Anicca Digital’s MD Ann Stanley’s talk on using Paid Channels as part of a multi-channel strategy. Filled with actionable advice, the talk was a tour of how Google AdWords can act as the essential glue between SEO, PR, Content Marketing and Social Media campaigns. Traditional integration of paid…
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more difficult for brands to see click through without having…
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again. Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed closely by Cyber Monday) has helped to create…
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building, Sabrina begins with a real world comparison of how we…
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to offer e-commerce SMEs, in-house marketeers and our agency peers…
Part Two of our trip to Brighton SEO rounds up the highlights for the remainder of the team. There is a lot to take in throughout the day so studying the schedule and breaking it up lets us cover a lot more ground. Holly’s Highlights Brighton SEO provided a jam packed agenda of one thought…
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4…
Happy 10th Birthday Anicca In celebration of Anicca Digital’s 10th Birthday staff, friends and family were invited to come and enjoy a fun filled day and barbecue at the Anicca summer party. Hosted at the Old Horse pub in Leicester, the party was not only a celebration of Anicca’s successes over the last 10 years…
Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform. Before April, progress was slow leaving us slightly disappointed but then matched audiences and lead forms opened up within the self-service ad-buying platform, which left us asking… “So…