Introduction The digital landscape has changed vastly over the last decade, as online consumers have become savvier and more technology aware. One of the main challenges for marketers is to adjust to this rapidly changing environment by quickly altering their strategies to meet the changing demand. Generation Z is soon to be entering the market…
With knowledge panels becoming increasingly informative, Google has now announced and released a new feature called ‘Posts’. Posts allows businesses to post news, promotions and events directly onto their Google Business listing. This is something that we’ve already started using at Anicca and there’s plenty we already love about it! Your updates appear on both…
If your PPC campaigns were unsuccessful in terms of expected performance or revenue, not all is lost and these campaigns can still be extremely valuable to your business. Since all PPC campaigns hold vast amounts of information, it’s just a matter of asking the right questions to make the most out of them. 1. Is…
Introduction Whether you are launching a brand-new website or migrating to another platform (and/or domain), these projects can end up very stressful and often ridden with mistakes. As a result, you may have to resolve these issues either just before site launch, causing delays, or after site launch. However, like any big complicated project, if…
Although we’re already one of the leading digital marketing agencies in the East Midlands, we’re on a mission to grow and so we here at Anicca Digital, have appointed a new director to help keep our ambitious growth plans on target. Director of Learning & Development, HR and Organisational Design, Angie Longman, has joined the board…
Remember last year when I wrote that post about video and it’s importance in 2016? I did the same thing the year before. You can read these posts in all their glory here (Part 2) and here.(Part 1) I should mention that whilst working as a Social and Content Editor at Anicca, I’m also a…
On Saturday 1st April, myself and some of the Anicca team headed over to Ashbourne in Derby to take part in X Runner, all in aid of The British Lung Foundation. It got pretty messy but we had a great time and some good laughs along the way. So far we have raised an amazing…
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Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight in…