With over 22 million live websites built on WordPress[1], it is the most popular CMS available today. With thousands of themes available for free and to buy, it has never been easier to get set up with your very own website. But with millions of websites currently live, almost all niches are saturated and it’s…
First of all, Happy 2019! I am sure that one of the main business targets on any marketing consultant or agency’s 2019 list is to grow your client base, grow your current campaigns, increase retention and overall…GROW your business. One of the main factors to that will help you facilitate this is successfully delivering client…
In the age of instant news and trial by Twitter, PR campaigns can go viral quickly, but not always for the right reasons. Whether you’re looking for inspiration for your 2019 campaigns or want to ensure your brand doesn’t make a PR faux par, it’s worth taking a look at our winners and losers of…
If you are a Google Ads user, you may see numerous Impression Share (IS) metrics floating around, whether it’s Search top IS, Search abs. top IS or Impr. (Abs. Top) IS%. This article will break down all the Impression Share metrics (new and old), how you can improve Impression Share and how you can now…
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and reduced the number of…
“Twas the night before Christmas, when all through Anicca Digital Not a creature was stirring, apart from the ghost that steals our snacks; The stocking is hung on our posh marble surface with Sellotape, In hopes that St. Nicholas soon would be here” Have you been peer pressured into participating in the works Secret…
2018 Social Media Review It’s been quite the year for all of us and I think we’ve all been working hard to keep up! It’s not been any different in the Social Media stratosphere. We’ve seen channels beefing up to compete with their rivals, a few working hard to demystify their operations and plenty trying…
Video, in particular live video, has been an emerging hot property in the marketing world, and the trend is set to continue through to grow, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a huge drive to…
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that can help….
We’re dead chuffed to announce that here at Anicca Digital we were awarded a ‘Highly Commended’ at industry magazine The Drum’s Social Buzz Awards. The awards, that recognise excellence and innovation in all things social media, are an industry staple, and as such, are hotly watched for the best social campaigns of the year….
