Although the stats still clearly put Google on top of the search engine pile, many industry experts are predicting Bing will continue its steady rise in popularity – thanks mostly to its incessant innovation. A recent addition to Bing’s growing list of useful tools is the ‘Taxi Fare Calculator’, an app built into Bing Maps…
We all know that the use of mobile devices to access the web is growing. Therefore the importance of creating and maintaining a Google Places listing is now more important than ever for local businesses, as your Place Page is fast becoming the foundation to your online presence. Google have recognised the growing importance of…
This article outlines some of the factors that influence the effectiveness of your AdWords pay per click account and the main opportunities to reduce your cost per acquisition (CPA) – in order to make typical savings of 20-50%. This article covers: 1) Correct set-up of your account 2) Networks, devices and geo-targeting 3) Conversion tracking…
Current Facebook Ecommerce options The rise of social media in the last few years has opened up numerous avenues in which business can communicate with their clients. With almost a third of the UK’s population now on Facebook, the importance of creating and maintaining a brand presence on the site has now become a necessity.
Before modified broad match… For advertisers using Google Adwords in the past the three keyword match types that were used in their campaign ad groups were broad, phrase and exact. With many advertisers being reluctant to use the broad match type for their keywords because of the irrelevant search queries that their advert was displaying…
Ever wondered if a keyword in your account with no conversions has actually helped lead to one? Well Google have rolled out the Adwords Search Funnels Report so you can see just that! The report allows you to see what keywords led to a searcher to first click in their journey towards a conversion. This…
In this interview with Declan Curry, Ann Stanley talks about pay-per-click (PPC) advertising and using search marketing to drive visitors to a website. Ann highlights the importance of considering conversion rates, budgets and other factors before running a PPC campaign. Watch the full interview here: Intrigued by the prospect of increasing your click-to-sale conversion…
