If you’re a business owner and have a website, or if you rely on your website for your business, then improving its visibility in search engines should be of vital importance to you. One way of doing this is to ensure that all of your site traffic is going to one place. While this may…
Earlier on in this blog we have already talked about different ways of using Facebook for ecommerce, but what about its potential for use simply as a tool for interacting with your target market? According to Facebook itself then it has over 500 million active users, 50% of whom log on in any given day….
As a part of an ongoing project at De Montfort Innovation Centre Leicester, Ann Stanley from Leicester web design and online marketing agency Anicca Digital presented an introduction on “How to use Google Analytics to improve the conversions and performance of your website”. You can download this and all the previous presentations by clicking below:
Ann Stanley from Leicester web design and online marketing agency Anicca Digital, was asked to present an Introduction to search engine optimisation to the Leicester branch of the CIM (Chartered Institute of Marketing) on Tuesday 28th October. In addition Gillain Hegg presented a talk on copywriting for the web. To download Ann Stanley’s presentation click…
Trojan Communications, based in Coventry, wanted a new website to promote the full range of communications services and to increase the number of leads from midland businesses. So they contracted Leicester web design agency Anicca Digital to design and build them a new website using their Reflex content management system. The new website includes a…
Ann Stanley and Charles Nixon are the guest speakers at the Nottingham CIM (Chartered Institute of Marketing) event called “The Future of Marketing”. The talk will be held at Nottingham University Business School on Monday 11th October at 6pm. During the presentation, Ann will cover the following key points regarding the future of digital marketing:…
The Greyhound Inn based in Lutterworth, Leicestershire, were looking to rebuild their website in order to reflect the beauty, ambience and quirkiness of the hotel. So they contracted Leicester web design agency Anicca Digital to design and build them a new website using their Reflex content management system. The new Greyhound Inn website features some…
Each of the major search engines offer a service called “Webmaster tools”. As the name suggested this has traditionally been used by web developers and techies to modify the settings of their websites, and to check how a website has been viewed by each search engine. Recent additions to the functionality of Google Webmaster Tools…
Although the stats still clearly put Google on top of the search engine pile, many industry experts are predicting Bing will continue its steady rise in popularity – thanks mostly to its incessant innovation. A recent addition to Bing’s growing list of useful tools is the ‘Taxi Fare Calculator’, an app built into Bing Maps…
We all know that the use of mobile devices to access the web is growing. Therefore the importance of creating and maintaining a Google Places listing is now more important than ever for local businesses, as your Place Page is fast becoming the foundation to your online presence. Google have recognised the growing importance of…
