An SEO Agency that grows your brand and your bottom line.
Technical, on-page, content and ecommerce SEO that drives organic traffic, rankings and conversions, and increasingly, visibility in AI search. From a team with 20+ years across every corner of SEO.
Every part of SEO, tied back to your KPIs.
Strong SEO is not one thing. It is technical health, on-page and content, off-page authority, and ecommerce and local reach, run together. Our team brings 20+ years across all of it, and every activity is tied back to a KPI that matters: visibility, engagement, conversions or sales.
It is one connected programme, not a list of tactics, and it now reaches into AI search too. Generative Search Optimisation earns your brand citations in AI Overviews and assistants, alongside classic rankings.
What our SEO covers
Five shifts in SEO that change how you should run it.
AI search is reshaping the target, helpful experience-led content wins, and technical health is non-negotiable. The brands that adapt keep growing; the rest plateau.
AI search is the new frontier
AI Overviews, ChatGPT and Perplexity answer many queries directly. Content now has to earn citations in those answers, not only chase blue links. Our GSO work is built for exactly this.
Helpful, experience-led content wins
Google’s helpful-content system and E-E-A-T reward first-hand experience and genuine expertise. Generic, AI-spun pages get filtered out.
Technical health is the foundation
Core Web Vitals, clean indexation and crawlability decide whether your content ever gets a fair hearing. Get this wrong and nothing above it works.
Topical authority beats one-off pages
Clusters of related content with strong internal linking build authority on a topic. Scattered, unconnected pages do not.
SEO is measured to revenue
Rankings and sessions are not the finish line. Modern SEO ties output to leads and revenue with proper analytics.
Our SEO services, end to end.
From the technical foundations to on-page, ecommerce, local, links and AI search, run as one programme.
Technical SEO
We bring your site in line with Google’s Page Experience and quality guidelines, so it is always crawled, indexed and served correctly, with Core Web Vitals in good health.
Crawl · Index · CWVExplore →On-page & keyword research
Extensive keyword research matched to your audience’s intent, with well-optimised, engaging content that gives users the best experience.
Intent · Content · UXExplore →Ecommerce SEO
Product and category optimisation tailored to your CMS, handling the challenges of URL parameters, faceted navigation and dynamic URLs at scale.
Products · Categories · CMSExplore →Local & international SEO
Local keyword research, NAP and citation work to win local search, plus international campaigns launched and grown across multiple markets.
Local · NAP · GlobalExplore →Link building & digital PR
Authority earned through editorial link building and digital PR, the links that actually move rankings, not low-quality ones.
Editorial · PR · AuthorityExplore →Generative Search Optimisation
Optimising your content for AI-driven search, AI Overviews, ChatGPT and beyond, and tracking your brand’s mentions in generative answers.
AI search · Citations · GSOExplore →Site migration SEO
Protect your rankings through a site launch, migration or replatform, planned and monitored alongside your web team.
Migrate · ProtectExplore →Content hubs
Building topic clusters – a primary category page supported by a cluster of related pages that link back – to signal topical depth to Google and lift the whole cluster.
Clusters · Topical authorityExplore →Content marketing
SEO-led content that earns rankings, links and citations in AI answers, then turns that visibility into leads and revenue.
Strategy · Writing · RankingExplore →International SEO
Multilingual, multi-regional SEO covering hreflang, site architecture and localised keyword research, so you rank in every market you sell into.
Hreflang · MarketsExplore →Want a free read on your SEO?
We will run a top-level check: your technical health and indexation, the keyword and content gaps against a competitor, and a snapshot of your visibility in AI search. You get a single-page scorecard with the three things to fix first.
- Technical health and indexation check
- Keyword and content gap vs a competitor
- AI-search (GSO) visibility snapshot
- Free. No sales call required to receive it.
SEO results for brands you might recognise.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for SEO.
More than rankings.
Every activity is tied back to your bottom line, visibility, engagement, conversions or sales, not vanity positions on a keyword nobody buys from.
20+ years across all of SEO.
Technical, on-page, off-page, ecommerce, local and international, with the depth to fix the hard problems, not just the easy ones.
Ready for AI search.
We are leading on Generative Search Optimisation, so your brand earns visibility in AI answers as well as classic rankings.
Senior specialists, 19 years in.
Ethical, data-driven SEO from people who have done this for brands for years. Independent Leicester agency since 2007.
What brands ask before they start.
What SEO services do you offer?
A comprehensive range: technical SEO, on-page optimisation, off-page and link building, local SEO, ecommerce SEO, international SEO and Generative Search Optimisation, all tailored to enhance visibility and drive conversions.
How can SEO benefit my business?
Effective SEO improves your visibility on search engines, driving more organic traffic, higher engagement and more conversions. It builds credibility and ensures your audience can find you easily.
What is technical SEO, and why does it matter?
Technical SEO optimises the foundations, site speed, mobile-friendliness, crawlability and indexation, so search engines can access and understand your site. Without it, even great content struggles to rank.
Can you help with ecommerce SEO?
Yes. We optimise category and product pages, improve site architecture and handle the technical challenges specific to large stores, tuned to your CMS, to drive organic traffic and sales.
Do you cover AI search and GSO?
Yes. We optimise your content to earn citations in AI Overviews and assistants, analyse the prompts your audience uses, and track your brand’s visibility in generative answers.
Why choose Anicca for SEO?
Nearly 20 years of experience, a team across every SEO discipline, and ethical, data-driven strategies tied to your KPIs and measurable results, not guesswork.
Ready to grow your organic visibility? Let us run the audit.
30 minutes with the SEO team. No slide decks, no hard sell. You leave with an audit of your SEO and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
