Learn how to complete keyword research for your site with our two-part guide. We’ve put together the best tips and tools for keyphrase research for your SEO and PPC campaigns in 2022 to improve your site’s visibility in search engines. Read on to find useful tools for finding keywords, a guide to understanding and improving…
Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will…
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…
Do you have a nose for news and penchant for publicity? At Anicca Digital we are searching for a fantastic mid-level PR Account Manager to strengthen our PR and Content team. Joining our 4-strong PR and Content team, we’ve created this role in response to a number of account wins for the agency. You will…
My approach towards algorithm updates It sounds quite simple, but I have always found that when planning for, dissecting, and recovering from Google’s algorithm updates, it’s good to think like a user and ask yourself “what type of user experience would I expect in this situation?”. Whether it’s browsing the search results or a webpage….
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is:…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…
When it comes to SEO, most of us will agree that earning backlinks can be one of the most challenging tasks to take on. If you look at any ‘Google Ranking Factor’ studies conducted, then you will almost always see that ‘Link Signals’ are still the number one ranking factor. Link building is not as…
Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be…