You are probably no stranger to being told ‘your website needs to be faster’, but if you’re still not doing anything about it then you might find yourself running into a few issues over the next few months. A recent study by Branded3 put page load speed within their top 10 ranking factors of 2018,…
When Google launched AdWords some 18 years ago, no one could have predicted that this would turn a small tech startup into one of the most valuable and influential companies in the world, that Google is today. Mobile phones were not yet “smart” back then and AdWords was a platform for serving text ads on…
What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in web browsers and servers. A couple quick facts about JavaScript: It has nothing to do with Java. They are two different languages (long story…) It was originally developed to run…
Want press coverage for your business, but aren’t sure where to start? A press release is the quickest way to get your business successes in front of journalists. Here are our handy tips on how to write an effective press release. Know Your Audience Who is your story aimed at? Knowing the type of media…
“By removing a few of the older stems completely you allow in light and also encourage the production of more youthful stems that will carry a generous crop of flowers.” Alan Titchmarsh As any avid gardener will tell you, pruning is an important part of stimulating growth in a well-tended garden. And content pruning is an…
I’ve seen a few guides online on how to turn off auto ad suggestions in Google AdWords, either they weren’t easy to follow or told me the wrong place altogether. I’m hoping this guide will quickly and correctly show you how to turn off auto ad suggestions within the new AdWords interface with ease. Benefits…
We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping just got…
Each month Leicester Digital invite a keynote speaker to fascinate us with what’s new and hot in business. This month we had an eye-opening presentation by Priscilla Morris from Loud and Clear Voice Coaching. Priscilla has many years experience in inspiring and motivating businesses on how to use your voice to become a leader, effective manager…
According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5 techniques to get the most out…
For many businesses and brands, influencer marketing is becoming the go-to activity for new product launches, spreading their messaging and attempting to grow their awareness via social media. The practice itself, however, is in its’ infancy, and often a brand will understand that they may need to delve into the world but are not sure…