Fernando Agulo presented “The State of Content Marketing” at the Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 9.30 – The State of Content Marketing 2020 Global (1) Fernando…
Not a surprise and something we all saw coming…Google has announced that as of February 18th Broad Match Modified (BMM) keywords and phrase match keywords will start to match the same user searches. Phrase match keywords will become the norm and BMM keywords will be phased out. Google gave the following examples to show how…
We’re giving you the opportunity to benchmark your current and planned marketing activities against your peers by completing Anicca Digital’s 2021 Marketing Survey. Not only will you be entered into our prize draw but you’ll receive a copy of the full report. The world has changed in the last 12 months with a huge knock-on…
Summary of the role The Strategic Account Director will be responsible for the development of integrated multi-channel account strategies, which will be required to win and retain larger and hero clients; by solving their commercial problems (and to hit the agreed account KPI.) You will need to work with the other technical specialists and managers to: Audit,…
6-month placements at Anicca Digital for digital marketing assistants and office support We are pleased to be supporting the government Kickstart initiative to provide five new 6-month placements for candidates aged 16-24, currently receiving income support. We are currently taking applications for these opportunities: Content marketing assistant Paid media and digital advertising assistant Creative/design assistant Client…
LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target so much more…
Sending out a big Anicca welcome to three new team members who have started with the agency at our Leicester offices in the last few weeks. As a result of a string account wins, we have strengthened three of our internal teams by employing Angela Padfield as Business Development Manager, Mark Janes as Content Account…
Quick Links: What is Public Relations? What makes a story newsworthy?: Digital PR tips Create your first PR Campaign plan What is Public Relations? What is Public Relations? Many of us probably think we know a bit about Public Relations (PR) and it’s fair to say that in the age of the spin doctor, it’s…
Google Analytics 4 (formerly known as APP + Web beta) has landed and is now the default Analytics you will get if you are signing up for Google Analytics for the first time or if you are creating a new web property for your website. However don’t panic – your existing Google Analytics will be…
We are thrilled to have won three industry awards for our work with global software client InfinityQS Inc. Our ‘Growing the Global Partner Program using LinkedIn’ campaign has won awards for: Best Use of Paid Social at the UK Social Media Awards Best Global Use of LinkedIn Ads at the Global Biddable Awards Global Social…
