Over the last two decades, the technical specialists at Anicca Digital have provided training for more than a thousand professionals and students, on all aspects of digital marketing. This has included a range of subjects, many of which are outlined below: • Search engine optimisation (SEO) • Pay par click (PPC) and advertising in paid…
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over…
Date: 7th November 2019 9.30-1.30 Location: Anicca Digital 1 Abbey Gate, Leicester LE4 0AA Join us for a morning of practical and diverse talks around the A10 Marketing Framework, put together by Ann Stanley, MD at Anicca Digital. Hear from specalists from the Anicca team about what tips and tricks you can take implement within…
Experts in e-commerce and digital marketing brought their knowledge to Leicester earlier this week for our annual Leicester Digital Live, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky, Microsoft and HubSpot were among the speakers sharing their expertise, as well as our very own MD, Ann…
Andraz Stalec, of Red Orbit, reminds us that, “Increasing amounts of users are staying on Google.” Assumption 1: Most loyal users come from direct traffic. We’ve long thought this was the case, but it’s more common today seeing channels like paid search, organic search and email marketing are outperforming direct traffic. What can we…
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is king’, but what does…
With changing landscapes in the Search Engines Results Pages (SERPs), Fernando Angulo of SEMrush explains how to write your content for users as well as Google. The importance of featured snippets We conducted research into how content can best be used for SEO and how Google uses this information, keeping users on Google as opposed…
Gareth Bakewell of Sky discusses how businesses of all sizes can utilise Sky AdSmart for affordable, targeted TV advertising. Sky AdSmart targets households rather than TV channels, enabling SMEs to compete with big brands. It is TV advertising that can be as targeted as paid search with minimum costs – it starts from only £3,000….
With quickly developing technologies and improved AI, chatbots are getting more and more traction as a key customer-facing interface that many brands are starting to explore. Where do I start if I want to explore chatbots? There are a huge variety of platforms out there – Bot Analytics, Manychat, Amazon lex, all these tools can…
Tech marketer Irina Nica, of HubSpot shares her link building expertise by explaining why link building to ‘boring pages’ matters and why it often fails, offering three practical link building tactics that you can try straight away. Boring Pages vs Sexy Pages Boring pages are the money making pages of a website, such as product…
