Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured into the world of paid…
Anicca Digital was proud to play a part in an innovative public/ private partnership to train the marketers of the future how to respond to a live marketing brief. The agency was one of a number of partners in the project including Midlands-based luxury car brand Aston Martin, De Montfort University and Bulb Studios, a…
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness. Agency managing director, Ann Stanley said “We are…
Anicca Digital was in sunny Cambridge on Monday talking to an audience of advanced marketers about Chatbots, Programmatic TV, offline data importing, and A10 marketing strategy. The event was hosted at the Moller Centre in Cambridge on the 1st April and featured a packed morning agenda that featured the following talks: Talks with links to…
When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many platforms that offer paid…
Staying connected with your customers and starting the conversation with new ones is becoming increasingly difficult in today’s digitally complex world. It took a while, but companies have gradually learned how to make use of email marketing to the point, where our mailboxes are now full of unwanted spam messages. We get a whole range…
Anicca Digital are taking their A10 Marketing Framework on the road! Ann Stanley, Managing Director at Anicca Digital created the A10 Marketing Framework, to help you develop your digital marketing strategy. Ann will provide a step by step guide to using the A10 Framework. In addition, the senior consultants from the Anicca team, will…
As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown how automation works in Google Ads, what…
Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad spend look set…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
