We are going to look back at the most important updates in PPC in the last month. August and September have brought some exciting new changes within Google Ads. We are here to make sure you have all the top PPC updates. 1 – New functionality for Google Ads Discovery campaigns Google made updates to…
When TikTok was having its incredible rise during the pandemic, it was relatively normal to see videos gaining massive traction of 30M+ views (hello the likes of MEGA influencers such as Bella Poarch). However, going ‘viral’ on TikTok is very different now than in 2021. Organic growth on TikTok is not going to last forever…
Growing up in the 90s & 00’s I was an art kid at heart and I developed a fascination with cutting out images from my Smash Hits Magazines to create collages. If only I had an app that would save my hands (and my parents’ carpets) from being covered in Pritt Stick. Fast forward to…
Creating a brand-new website for a business can seem like a daunting task, and there are plenty of reasons to feel that way. Will it work properly? Have I built the correct pages? How will anyone even find the website? How do I do SEO? Therefore, it’s essential to create an SEO strategy plan ahead…
When looking for a job in Agency life, you might wonder are you suitable for it? Have you worked In-house marketing all your life and looking at a change? That is exactly the point I was in a year ago before I joined Anicca. Since then, it has been a great experience and showed me…
Meta has been going through a lot of changes recently, and while a lot is in the back end, we’re still seeing changes and additions come through on the advertiser’s and the consumer’s sides. Some of the later updates in the last few weeks/months may have caused a brief moment of confusion as they appeared…
SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Latest search and SEO news from August 2022. Google search outages, spam policy updates, algorithm changes and more. Stay connected to Search with Anicca. During August 2022, these are the main news items and updates so far: Google My…
We are going to take a look back at the most important, anticipated and useful updates that hit PPC in July. Let’s take a deep dive into our top updates across Google Ads and Microsoft Ads. So, dive into this recap for a snapshot of the top changes in July. Google Ads Key Updates There…
Amazon Ads utilises Pay Per Clicks Advertising (PPC) on the Amazon platform. This can be used to advertise products or brands on Amazon, that can be shown on the desktop or Amazon app, as well as remarketed on other platforms like Instagram and Facebook. Amazon Ads works on an auction-based PPC method, so to advertise…
SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Latest search and SEO news from July 2022. Google tests large images in search ads. John Mueller discusses linking to insecure pages and disavow files. During July 2022, these are the main news items and updates so far: Does…