Founder & CTO
Ann Stanley
Founder & CTO of Anicca Digital and Co-Founder of Anicca AI & Insights; nearly 25 years in digital marketing, now pioneering AI-Powered Marketing and Management.
About Ann
Ann Stanley is the Founder and CTO of Anicca Digital, the award-winning Leicester agency she founded in 2007, known for its data-driven approach to e-commerce and digital marketing. She is now leading Anicca’s move into AI and automation, and is Co-Founder of its spin-out venture, Anicca AI & Insights.
For nearly 25 years Ann has worked as a consultant and trainer across Google Ads and paid media, search marketing, analytics, e-commerce marketing and, more recently, AI strategy. She has trained around 1,000 marketers through the Anicca Academy and speaks regularly at events including CIM, brightonSEO, eCommerce Expo, Agency Hackers and EPIC, the Leicester conference she founded as Leicester Digital Live.
Ann brings the discipline of a scientist to this work. She has always been more than a strategist: she is a practitioner who builds the tools herself. Not a coder by background, she has drawn on that marketing and business experience to create AI products that are more practical than traditionally developed tools, working with n8n automations, Claude Code and Vibe Coding.
She has developed the C10 AI Adoption Framework and is pioneering the concept of AI-Powered Marketing and Management, preparing for the convergence of AI, marketing and operational management. You will also find her running the fortnightly Thursday AI Club, delivering the agency’s AI training courses and hosting the #aniccast podcast.
Ann’s Work
Two decades of digital marketing, now pointed at AI.
AI adoption
The C10 AI Adoption Framework, the Thursday AI Club and Anicca’s AI training courses.
Integrated strategy
Author of Integrate and the A10 Marketing Framework, the models the agency plans around.
GEO and AI search
How brands get found in ChatGPT and Google AI Overviews, from audits to strategy.
Building AI products
Armadello and C⁴, built through Anicca AI & Insights with n8n, Claude Code and Vibe Coding.
Training and education
The 10-day AI course, hands-on workshops and Anicca’s training programmes.
Conference speaking
CIM, brightonSEO, eCommerce Expo, Agency Hackers and EPIC, the Leicester conference she founded.
Paid media heritage
Best known for years as a speaker on Google Ads, Shopping and product feeds.
Books, frameworks and guides
Ann writes the frameworks the agency runs on. All free to download.
Integrate: the seven-part book on integrated marketing
The A10 Marketing Framework
The Claude Code Guide for Marketers & Managers
Ann’s author archive runs to 21 pages of posts, including the weekly This Week in AI in Marketing & Management round-up.
The AI products Ann has built
Built through Anicca AI & Insights, the agency’s spin-out venture.
Armadello
Analytics & AI Insights
A business intelligence and reporting platform for e-commerce and lead-generation businesses.
Visit armadello.com →C⁴ – Company Command & Control Centre
The portal that runs the whole business
Sits on top of the Anicca AI Operating System, bringing together agents, skills and dashboards to run the business end to end.
Anicca’s AI products →Awards and recognition
Personal honours, and what the agency has won under Ann’s leadership.
Four wins at the 2023 UK Paid Media Awards, including Large Paid Media Agency of the Year.
Best Use of Paid Social at the 2023 UK Social Media Awards.
Silver for Ecommerce Social Campaign of the Year at the 2024 UK Ecommerce Awards.
Talks, training and webinars
Recent sessions Ann has delivered.
The AI Agents are coming!, eCommerce Expo 2025
EPIC25, Leicestershire’s largest digital marketing conference
10 steps to implement AI in your business: the C10 framework
How to get reliable output from AI, PPC Town Hall with Optmyzr
How to Generate a GEO Report & Strategy: be found in ChatGPT and Google AI Overviews
The Thursday AI Club, the fortnightly hands-on AI club Ann leads
#aniccast, Anicca’s marketing podcast
Celebrating 18 Years of Anicca Digital: from scientist to digital pioneer
Finding Your Niche: an interview with Ann Stanley
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
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