People Also Ask Goes 97% AI, Google Calls EU Search Its Worst Ever, and Cloudflare Turns on Googlebot
Search marketing news: People Also Ask answers hit 97% AI, Google calls its EU results the worst quality drop in 29 years.
Google Carves Europe Out of Site Reputation Penalties, the Spam Update Bites Harder Than Usual & goto Redirects Go Live
This week’s search marketing news: Google exempts the EEA from site reputation penalties, the August spam update bites hard, goto URLs go live.
August Spam Update Rolls Out, ChatGPT Ads Reach 31 European Markets, and AI Overviews Open in France at 52%
This week’s search marketing news: Google’s August spam update rolls out, ChatGPT ads reach 31 European markets, AI Overviews hit 52% in France.
AI Impressions Reach Every Search Console, One in Seven ChatGPT Ads Misses Its Topic, and Meta Starts Building an Index
This week’s search marketing news: Search Console’s AI report reaches everyone, 1 in 7 ChatGPT ads lands off-topic, Meta starts crawling.
Google Ordered to Share Search Data, Local Services Ads Folds Into Google Ads, and Scrapers Win in Court
This week’s search news: the EU’s binding Google data-sharing order, Local Services Ads moving into Google Ads, and the SerpAPI ruling.
EU Set to Rule Against Google, AI Mode Ads Hit 1 in 3 Queries, and ChatGPT Dents Traditional Search
This week’s search marketing news: the EU’s Google ruling, AI Mode ads on 29% of commercial queries, ChatGPT’s dent in search volumes.
Search Console Opens Up to Social Posts, ChatGPT Referrals Hit a Peak, and Smart Bidding Gets Predictable
This week’s search marketing news: Search Console tracks socials, ChatGPT referrals jump 36.7%, Smart Bidding changes from 17 August.
We trialled OpenAI’s ads on ChatGPT in the UK – here’s what we found
Early access to ChatGPT ads gave us a first look at the platform, the creative, the costs and the targeting. Here’s an honest breakdown of what’s working, what isn’t, and where the gaps still are as of July 2026. Paid media doesn’t get a new mainstream surface very often. So when the chance came to…
29% of Search Volume Is Declining, AI Overviews Aren’t Filtering Junk Clicks, and ChatGPT Changes Who It Cites
This week’s search marketing news: 29% of search demand is declining, AI Overviews cut clicks 40%, and ChatGPT changes who it cites.
Zero-Click Hits 68%, Amazon’s Alexa Becomes an Ad Platform, and Anthropic Calls for a Brake Pedal
This week’s search marketing news: zero-click hits 68%, Amazon’s Alexa becomes an ad platform, Anthropic calls for an industry brake pedal.
