The best Black Friday PPC campaigns are usually decided with lots of planning. This guide covers the Black Friday PPC campaign structures our paid media team uses for Search and Shopping, the settings to change beforehand and a pre-launch checklist.
Search marketing news: Google’s September spam update could take two weeks, and the CMA wants UK Android users to pick a search engine.
Search marketing news: People Also Ask answers hit 97% AI, Google calls its EU results the worst quality drop in 29 years.
This week’s search marketing news: Google exempts the EEA from site reputation penalties, the August spam update bites hard, goto URLs go live.
This week’s search marketing news: Google’s August spam update rolls out, ChatGPT ads reach 31 European markets, AI Overviews hit 52% in France.
This week’s search marketing news: Search Console’s AI report reaches everyone, 1 in 7 ChatGPT ads lands off-topic, Meta starts crawling.
This week’s search news: the EU’s binding Google data-sharing order, Local Services Ads moving into Google Ads, and the SerpAPI ruling.
This week’s search marketing news: the EU’s Google ruling, AI Mode ads on 29% of commercial queries, ChatGPT’s dent in search volumes.
This week’s search marketing news: Search Console tracks socials, ChatGPT referrals jump 36.7%, Smart Bidding changes from 17 August.
Early access to ChatGPT ads gave us a first look at the platform, the creative, the costs and the targeting. Here’s an honest breakdown of what’s working, what isn’t, and where the gaps still are as of July 2026. Paid media doesn’t get a new mainstream surface very often. So when the chance came to…
