Ambush Marketing: In a Barbie world  Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations.  In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
Meta has been going through a lot of changes recently, and while a lot is in the back end, we’re still seeing changes and additions come through on the advertiser’s and the consumer’s sides. Some of the later updates in the last few weeks/months may have caused a brief moment of confusion as they appeared…
1. Spend caps on individual ads Meta allows you to add spend caps to your ad sets, but not to individual ads. Why would this be a useful feature? If you’ve run ads on Meta, you have likely been in a situation where individual ads have not been given any budget and Meta has quite…
If you’re looking to improve the performance of your social media campaigns then understanding how tracking works is vital. In this blog Emil will guide you through an introduction to all things tracking. This blog covers: Why is tracking important? Types of Tracking Social Media Attribution Windows Google Analytics vs In-Platform Analytics Utilising Tracking Example…
Yes, you read the title correctly. Instagram has finally introduced the option to post from your desktop without using any external apps. This comes only 11 years after the company launched…*adds extra pinch of sarcasm*. To the general public this probably makes no difference whatsoever but for marketers and creators, it makes life a little…
