Author: Ann Stanley

Paid Media & PPC
Google Adwords Search Funnels – an insight into how your keywords perform…
ByAnn Stanley 26 March 2010
Ever wondered if a keyword in your account with no conversions has actually helped lead to one? Well Google have rolled out the Adwords Search Funnels Report so you can see just that! The report allows you to see what keywords led to a searcher to first click in their journey towards a conversion. This…
Read More Google Adwords Search Funnels – an insight into how your keywords perform…
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Ann Stanley BBC Working Lunch Interview
ByAnn Stanley 30 May 2009
In this interview with Declan Curry, Ann Stanley talks about pay-per-click (PPC) advertising and using search marketing to drive visitors to a website. Ann highlights the importance of considering conversion rates, budgets and other factors before running a PPC campaign. Watch the full interview here: Intrigued by the prospect of increasing your click-to-sale conversion…
Read More Ann Stanley BBC Working Lunch Interview

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