Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored labels on desktop devices Simplified…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…
Top 7 Paid Media Certifications to Enhance Your Skills and Boost Your Career Hey there, fellow digital marketer! Are you looking to level up your paid media skills and boost your career? Well, you’re in luck! I’ve scoured the internet and rounded up the top 7 paid media certifications that are both accredited and available…
When it comes to PPC (Pay Per Click), otherwise known as Paid Media or Paid Search it can quickly become quite technical. We are here to help you answer those burning questions and debunk some common misconceptions around PPC. What is PPC? PPC stands for Pay Per Click. It is a form of online advertising,…
We are back again to share the top PPC updates in November. We share the new PPC features and releases and help you to uncover how these will impact your campaign. Don’t miss the key takeaway actions from each update. Our top PPC updates will cover: New features for Performance Max campaigns The retirement of…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
You can always count on Google to bring a new product out just as you begin to get familiar with their previous product. For those who have been in the industry longer than me, you will fondly (or perhaps not so fondly), look back to the days where champion vs. challenger ads and single…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
