11th April 2014 by Darren Wynn
Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service.  Once you know the demographics and interests of your target...

Read more
11th April 2014 by Darren Wynn
Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine...

Read more
14th March 2014 by Darren Wynn
Google has just recently announced the introduction of a local feature for Product Listing Ads (PLA) campaigns. Conventional PLAs usually go straight to product page, but now there will be a new option where consumers can check if a local store has the product in stock. When someone clicks on the...

Read more