June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Introduction In the ever-evolving realm of digital marketing, businesses are constantly seeking new avenues to connect with their target audience. The popularity of believable and trustworthy social media content makes paid partnerships an essential addition to your brand’s strategy. In this blog, we will explore the benefits of paid partnerships on Meta (formerly Facebook)…
Google Marketing Live 2023 took place on Wednesday, 24th May. It brought with it new announcements in the world of PPC. In case you missed any of the top announcements, then continue reading. We delve into all the top features coming to Google Ads, including the new AI-powered solutions. Google Ads, Google Marketing Live: Top…
Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
Welcome back, this month at Anicca I’m bringing you the latest PPC updates from April 2023. I am here to keep you up-to-date and ahead of the curve in all things Google Ads. PPC Updates – Google Ads Google is retiring 4 attribution models Custom columns released for manager accounts Asset group reporting in Google…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored labels on desktop devices Simplified…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…
