Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
You can always count on Google to bring a new product out just as you begin to get familiar with their previous product. For those who have been in the industry longer than me, you will fondly (or perhaps not so fondly), look back to the days where champion vs. challenger ads and single…
How to utilise PPC in your Black Friday Campaigns In this blog, I will look into tactics you can use for Black Friday 2022, from Social Media tactics to advertising on Google Ads (PPC) for this year. We will be looking at how to manage your budget, tactics, and preparation as well as what to…
7 Key Elements of an Effective PPC Campaign Meta: What are the core elements of every search campaign setup? Take a look to discover the 7 key parts of every paid search campaign from the experts. Key Elements of a PPC Campaign Pay Per Click advertising is one of the most widely used forms of digital…
Testing is a key building block of any paid media campaign. It is all about controlling risk, giving you the ability to make data-informed decisions to maximise your output. Human instinct is usually to ask, what if it goes wrong? But what we need to be asking is, what if it goes right? By…
We’re taking a look at the most important updates that have been released in PPC in the last month. The last month has brought some new PPC updates and announcements of coming changes in the world of Google Ads. We are here to make sure you are up to date on all the important…
SEO News September 2022 SEO News August 2022 SEO News July 2022 SEO News June 2022 Latest search and SEO news from September 2022. Search on Showcase updates from Google, Google Ads issues, Google PID removal features and more. During September 2022, these are the main news items and updates: Search on Showcase: Google Maps…
We are going to look back at the most important updates in PPC in the last month. August and September have brought some exciting new changes within Google Ads. We are here to make sure you have all the top PPC updates. 1 – New functionality for Google Ads Discovery campaigns Google made updates to…
We are going to take a look back at the most important, anticipated and useful updates that hit PPC in July. Let’s take a deep dive into our top updates across Google Ads and Microsoft Ads. So, dive into this recap for a snapshot of the top changes in July. Google Ads Key Updates There…
Amazon Ads utilises Pay Per Clicks Advertising (PPC) on the Amazon platform. This can be used to advertise products or brands on Amazon, that can be shown on the desktop or Amazon app, as well as remarketed on other platforms like Instagram and Facebook. Amazon Ads works on an auction-based PPC method, so to advertise…
