Social media influencers have become a valuable source for millions of brands trying to reach a new audience. Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after seeing something on Instagram, it’s easy to understand why…
When you sell on Amazon you will have different options available to you dependant on whether you are the brand owner or a third-party seller. If you are a third-party seller then you will set up on Amazon under a Seller Central account, if you are the brand owner then you may be presented with…
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well, help is at hand with our short…
Each year Anicca chooses a charity to raise money for, the team spend the year trying all different types of events and bake sales to raise money and awareness of the charity. This year Anicca chose to raise awareness for Dementia UK, a suggestion made by one of the team after a family member was…
We were delighted to be recognised by the East Midlands Chamber of Commerce in the Excellence in Customer Service category at their annual awards on Friday 21st September 2018. This award means a lot to us – as a service business, our relationships with our clients are everything. Without them, we have no business, literally….
“We do not want to run a PPC campaign for brand keywords, because we’re already in the top position in organic search anyway. It’s just a waste of money.” – PPC Client. This is the most common argument of companies that do not want to do branded PPC campaigns (click here for more information…
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your marketing mix) there’s a constant challenge for marketers, and…
In recent years Google has continued to push a greater emphasis on Structured Data (Schema) and as a result continues to support an ever-growing range of markups for various parts of a website. Essentially, schema is a way for you to highlight important information for your business, whether this is your address, business type or…
Anyone who is familiar with marketing will know the importance of choosing the right message when advertising, considering what message will best entice the reader to take the actions that you desire them to. As people will react differently to different messages, it is important to work out which message works best for your services….
We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but the character…