If you’re looking to improve the performance of your social media campaigns then understanding how tracking works is vital. In this blog Emil will guide you through an introduction to all things tracking. This blog covers: Why is tracking important? Types of Tracking Social Media Attribution Windows Google Analytics vs In-Platform Analytics Utilising Tracking Example…
After many years of people pining for the return of Instagram’s chronological feed, it might finally be returning – but that’s not all that’s changing! Head of Instagram Adam Mossari has made a series of informal announcements sharing details of what to expect from the platform throughout 2022. In a recent video published on Instagram…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
Yes, you read the title correctly. Instagram has finally introduced the option to post from your desktop without using any external apps. This comes only 11 years after the company launched…*adds extra pinch of sarcasm*. To the general public this probably makes no difference whatsoever but for marketers and creators, it makes life a little…
When you come to optimise your website, it is common to only focus on the main search engines; Google or Bing and any search engines with market share in your region (Yandex and Baidu for example). But are you missing out on extra traffic through the smaller search engines? This is something we’ve been looking…
Bootcamp Dates: 20th – 24th September 2021 Anicca is now looking to train our next group of Paid Media Executives to join our award-winning digital agency based in the heart of Leicester city. We are looking for new executives to join our growing team of paid media specialists; to learn how to create and manage…
Do you have a nose for news and penchant for publicity? At Anicca Digital we are searching for a fantastic mid-level PR Account Manager to strengthen our PR and Content team. Joining our 4-strong PR and Content team, we’ve created this role in response to a number of account wins for the agency. You will…
Due to continued growth here at Anicca, we are recruiting once again. The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Paid Social Media services. You will be responsible for liaising with clients to ascertain their requirements, setting up and management of paid accounts. You will report,…
Not sure where to start on Instagram? Or, maybe you have been working on your Instagram business page for ages and just not seeing anything in return. This blog will feature eleven tips on how you can master your Instagram business page and truly own it with each and every post you send out to…
My approach towards algorithm updates It sounds quite simple, but I have always found that when planning for, dissecting, and recovering from Google’s algorithm updates, it’s good to think like a user and ask yourself “what type of user experience would I expect in this situation?”. Whether it’s browsing the search results or a webpage….
