Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This investment can easily pay for itself…
Determining the cost of SEO is a minefield! Whilst cost shouldn’t be the primary deciding factor in choosing your SEO agency (find out more about our SEO services) it is a key consideration. With prices being quoted at an hourly or daily rate as well as monthly retainer rates, one-off project prices and pay on performance,…
On Friday 18 May 2018, I had the pleasure of meeting Liz Kendall who came along for a cup of tea and she officially opened our new offices. Liz spent time chatting to members of our team and learnt what mobile-first indexing meant. I had a very productive five minutes with Liz. We talked about…
Turning a ‘yawn’ into ‘awe’: idea generation and content strategy for ‘dull’ industries When I first started learning about SEO, I quickly discovered my mates are not that interested in the most recent updates to Google’s algorithm. That’s because, in some people’s eyes, SEO is a bit boring. Wild, right? I think SEO is fascinating. It’s…
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however, their potential is often overlooked. Competitive metrics can…
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not just something ‘to…
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful yet underused feature of Data Studio which can really help with…
Content marketing can be used to support every aspect of SEO, and while on-page and technical SEO are both extremely important when increasing organic traffic, off-page SEO can often end up getting ignored. This is often due to the ‘build it and they will come’ attitude which is still prevalent in a lot of content…
Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective. This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and easier and before I…
On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of Brand…