I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist. Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth. So here are some key take-aways for you to harness….
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed. You’ll no longer have to beg people to…
Meet Gurpreet Bassi – Head of Paid Search To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to Gurpreet who heads up the Anicca Digital Paid Search team – Gurpreet embraces her team’s individual personalities and there are always interesting debates taking place in the office. What…
Meet Angie Longman – Director of People Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to our Director of People Development, Angie Longman who believes that learning is for life and that you should never stop learning! What is your current role? Director of People…
Meet Caroline Spence, Director of Client Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca. We talked to Director of Client Development, Caroline Spence about how roles change quickly in the dynamic world of marketing, and the importance of a life-work balance. What is your current role? Director of…
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great tool for highlighting your…
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the businesses geographically closest to them. So, how do you ensure that your…
Supercharge your website reporting with our super impactful, highly accessible reporting dashboards! Data is at its best when its easily accessible and meaningful, that’s why we have created a unique set of Premium Google Data Studio Dashboards that pulls together the ‘must have’ data metrics from Google Analytics, Search Console and Google AdWords, allowing you to…
February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a Google conference, the two-day schedule was packed with updates from Google’s own team, including Rudy Galfi, who is product management lead for the entire AMP Project. What is AMP If…
What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using influencers in marketing campaigns has increased rapidly over the past…