We are making some big changes to the way we structure our technical teams and run our clients’ projects; so we thought it would be useful to explain our new approach and the benefits to existing and new clients. The demand for multi-channel projects has been increasing Over the past 12-18 months many of Anicca’s…
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate for and compare them against…
We have made it onto Online Retail Awards 2016 shortlist for one of our PR and PPC campaigns and naturally, we are thrilled! Shortlisted under the ‘Home and Garden’ category, our team have been working together with local business www.buydirect4u.co.uk to help them make an impact locally and nationally. What are these Online Retail Awards…
Segmenting Functionality’s It has long been a pet hate of mine the ever missing feature in Bing that is the ability to segment the data. Well finally Bing has caught up with AdWords on this one. Over the last couple of months we have slowly started to see it creep into our accounts and we…
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the paid…
At the end of last year, I wrote a blog post about the importance of video in 2015 and 2016. Since writing that post, we’ve seen a wealth of changes. Video marketing is developing at an incredible rate. This means that inevitably, there have been changes. Let’s take a look at some of them: Facebook…
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first world’ as described by Google themselves….
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
If you have not already heard, Google have made some pretty seismic changes to their search results recently. Talk has been rife since the 11th of May this year when webmasters started commenting on changes to the search column. Every facet of the search result page will be impacted by these changes with Rich Snippets,…
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…