We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping just got…
Each month Leicester Digital invite a keynote speaker to fascinate us with what’s new and hot in business. This month we had an eye-opening presentation by Priscilla Morris from Loud and Clear Voice Coaching. Priscilla has many years experience in inspiring and motivating businesses on how to use your voice to become a leader, effective manager…
According to Forbes, B2B customers are now progressing 70% of the way through the purchase funnel before engaging a sales representative (Forbes, Dec 2017). Your digital content is the key to securing that end sale, so delivering a consistent and informative message is essential. Here we look at 5 techniques to get the most out…
For many businesses and brands, influencer marketing is becoming the go-to activity for new product launches, spreading their messaging and attempting to grow their awareness via social media. The practice itself, however, is in its’ infancy, and often a brand will understand that they may need to delve into the world but are not sure…
Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This investment can easily pay for itself…
Determining the cost of SEO is a minefield! Whilst cost shouldn’t be the primary deciding factor in choosing your SEO agency (find out more about our SEO services) it is a key consideration. With prices being quoted at an hourly or daily rate as well as monthly retainer rates, one-off project prices and pay on performance,…
On Friday 18 May 2018, I had the pleasure of meeting Liz Kendall who came along for a cup of tea and she officially opened our new offices. Liz spent time chatting to members of our team and learnt what mobile-first indexing meant. I had a very productive five minutes with Liz. We talked about…
Turning a ‘yawn’ into ‘awe’: idea generation and content strategy for ‘dull’ industries When I first started learning about SEO, I quickly discovered my mates are not that interested in the most recent updates to Google’s algorithm. That’s because, in some people’s eyes, SEO is a bit boring. Wild, right? I think SEO is fascinating. It’s…
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however, their potential is often overlooked. Competitive metrics can…
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not just something ‘to…
