How to adapt your digital marketing strategy during the COVID-19 (Coronavirus) outbreak
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How to adapt your digital marketing strategy during the COVID-19 (Coronavirus) outbreak

ByBradley Longman

As the digital world continues to be dominated by news of the global Coronavirus pandemic, brands and marketers are facing tough decisions about their online presence and digital campaigns. At Anicca Digital, we are seeing an increase in clients contacting us for advice on how to adapt their marketing efforts across social media and search…

New Job Vacancy: (PPC) Paid Media Account Manager
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New Job Vacancy: (PPC) Paid Media Account Manager

ByJess Harvey

Due to continued growth here at Anicca, we are recruiting once again, this time for a Paid Media Account Manager.   The Role The Paid Media Account Manager will be responsible for smooth and efficient delivery of the Pay-Per-Click (PPC) service. You will be responsible for liaising with clients to ascertain their PPC requirements, setting…

Google Ads Audiences A-Z
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An A to Z Guide to Google Ads Audience Targeting

ByHolly Kelly

Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises 1,000’s of signals and behavioural patterns to help you deliver…

Anicca Digital Wins Big at The Drum Search Awards
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Anicca Digital Wins Big at The Drum Search Awards

ByAnn Stanley

Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness.   Agency managing director, Ann Stanley said “We are…

Paid Media Platforms You Should Be Using

Selecting the Best Paid Media Platforms to Achieve Your Business Objectives

ByHolly Kelly

When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many platforms that offer paid…

Your Guide to Google Ads Automation in 2019
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Your Guide to Google Ads Automation in 2019

Byalex

As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown how automation works in Google Ads, what…

Creating a Google Shopping Feed from Scratch using Google Sheets
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Creating a Google Shopping Feed from Scratch using Google Sheets

ByDan Allen

Shopping ads, or PLA (Product Listing Ads) as they are often referred to, are the visual product adverts that Google show for product related searches often at the top of search engine results and within the shopping tab of Google. Within the UK, shopping ads currently drive 82% of retail search ad spend look set…

Slides from our VIP Seminar
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Slides from our VIP Seminar

ByEd Truman

We recently hosted a client seminar in which we shared some of the latest tools and tactics for improving your business marketing. Below are the slides taking from our Seminar.   Getting Started on Amazon by Holly Kelly     Conversational Commerce & Chatbots by Stefan Bercik     Understanding the Value of Your Leads…