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Google Image Searches to Now Return Shopping Ads in Results

ByHolly Kelly

With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…

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5 Ways to Include Social Shopping in Your Digital Strategy

BySamantha

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies.  5 Ways to Include Social…

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Speed up, ditch professionalism and write for people – a round-up of Brighton SEO

BySarah Potter

  The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…

Give Your Analytics Account A Spring Clean – 5 Quick Checks you can do Right Now!

ByEd Truman

Give your analytics a spring clean tidy using our quick and handy checklist of must have checks for Google Analytics to ensure your account is in tip top condition. #1 Check Your Website Tags Download the Google Tag Assistant plugin (Google Chrome only) to find out what Google tags you have on your website.  This…
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What is Social Shopping?

BySamantha

Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
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Instagram To Update Algorithm – Users Go Into Notification Frenzy

ByBradley Longman

So for anyone who’s been on Instagram, or any type of social media since Monday you’ll notice that all of your friends are asking you to turn on Instagram notifications to keep up to date and ensure you see their posts, but do you really need to? The answer is not really, unless you really,…