We’re officially in the “Google Ads” era and Google have been quick to roll out the changes to the AdWords platform, and now search ads are getting a revamp too. Google is now allowing users to add a third headline and a second description. Not only are you allowed a second description, but the character…
Updated 14th February 2019. We have now published our 48 page guide to the A10 Marketing Framework. You can download or order a printed copy of the booklet from the following link Original article on the A10 Digital Marketing Framework Ann Stanley, Founder and Managing Director of at Anicca Digital, has created the A10 Digital Marketing…
I would like to introduce myself to you awesome readers so continue reading if you want to know more about the newbie (yes, it is I) on the team… My name is Elona Jetullahu, and I am Anicca’s new Social Media Executive. Now we all know this ‘social media’ title comes with a lot of…
You have some great news to share and, with the help of our blog post on how to draft a press release, you’ll have a story ready to issue. But with so many media outlets, from regional and national newspapers to interest specific blogs, where should you send it? Here are my tips on how…
Google implemented smart bidding last year as a way to assist account managers and clients with the bidding process, allowing them to focus more on strategy and less on the day-to-day management. They began with the simple option to use enhanced CPC, which automatically adjusts your manual bids for clicks that seem more or less…
Understanding the profiles of your current customers can be hugely beneficial in learning how you can reach new ones. Building the picture of these users, however, can be a complex process with increasing levels of online activity and touch points before these users make the final conversion. There are some quick insights and hidden gems…
If your WordPress site has been hacked you aren’t alone as this happens quite often where there aren’t at least basic plugins in place to scan and block malware. As a result of this happening often, there are tried and tested fixes and preventative measures you can employ to minimise the chances of your site…
Combine Different Data Sources Within a Single Chart Data Studio is Google’s very powerful data visualisation tool which is great for bringing together data from multiple sources and presenting it in a highly visual and accessible way. With the introduction of data blending, it now allows even more flexibility by enabling you to combine multiple…
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but there are…
Monday morning may not be everyone’s favourite time of the week but there’s a buzz around the Anicca Digital office this morning as we’ve been shortlisted for seven, yes that’s SEVEN, awards. UK Agency Awards 2018 Now entering its fourth year, the UK Agency Awards are a relative newcomer to the digital awards scene and…
