Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers. The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines such as Google have simplified their offered advertising methods…
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click-through rate from search results pages? 1. Choose Relevant Keyphrases Before you can begin to optimise your website you first…
Why Is Content Marketing Important? Content marketing is important as it instils confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. This, in turn, drives increased conversions and content marketing is also a core component of link earning strategies. As a fast-growing and highly effective marketing channel, businesses…
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind…
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the mobile version of pages for indexing and…
I recently attended the Digital Growth Conference and I was blown away by the keynote speaker Andrew Grill a practical futurist. Andrew has previously managed six technology start-ups over a 12 year period and he uses this experience to enrich SMEs with ideas to drive growth. So here are some key take-aways for you to harness….
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed. You’ll no longer have to beg people to…
Meet Gurpreet Bassi – Head of Paid Search To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to Gurpreet who heads up the Anicca Digital Paid Search team – Gurpreet embraces her team’s individual personalities and there are always interesting debates taking place in the office. What…
Meet Angie Longman – Director of People Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca Digital. We talk to our Director of People Development, Angie Longman who believes that learning is for life and that you should never stop learning! What is your current role? Director of People…
Meet Caroline Spence, Director of Client Development To celebrate International Women’s Day, we are profiling the brilliant female leaders at Anicca. We talked to Director of Client Development, Caroline Spence about how roles change quickly in the dynamic world of marketing, and the importance of a life-work balance. What is your current role? Director of…
