SEO News January 2023 SEO News November 2022 SEO News October 2022 SEO News September 2022 What’s new in search this January? Google release new Cloud Platform AI Tools, SEOs adopt ChatGPT, Shopify release Commerce Components and more. During January 2023, these are some of the highlights so far: New Google Cloud AI Tools for…
And just like that, another year is coming to a close and what a year it’s been for Anicca Digital. We’ve had a busy one, from working with our clients to lending a hand to causes that mean so much, and we can’t wait to see what’s in store for us in 2023. We’ve been…
Anicca’s Top Christmas Ads of 2022 Everyone loves a good Christmas ad that will get us in the festive spirit. From a marketing point of view – Christmas campaigns are a great tool to increase brand awareness and great marketing content to end the year with. Well, at Anicca, we’ve done our research and rounded…
In August, Head of Client Strategy and Creative, Thom Shardlow and Paid Ads Strategist, Matt Cocking presented a special industry webinar discussing digital marketing insights to understand some of the trends within the construction and building supplies industries. Methodology Utilising some of the top industry tools, Anicca have put together a competitor/market analysis piece…
We are back again to share the top PPC updates in November. We share the new PPC features and releases and help you to uncover how these will impact your campaign. Don’t miss the key takeaway actions from each update. Our top PPC updates will cover: New features for Performance Max campaigns The retirement of…
What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
SEO News November 2022 SEO News October 2022 SEO News September 2022 SEO News August 2022 What’s new in search during November? Google expands regional crawling and tests Reward Ad Gate program. Shopify becomes a search engine and marketplace. During November 2022, these were some of the highlights: Googlebot Capable of Crawling from Outside the…
If you have an e-commerce store, product pages are without doubt the most important pages on your website. Not only are they responsible for converting your website’s users into customers, but they can also be a great source of traffic once properly optimised. At Anicca we have worked with e-commerce businesses for over 15…
Meta Pixel: Partner Integration A pixel or a tag is the connector between your website and your social media platforms. Without a pixel or tag installed properly, you are most likely wasting money on your ads and you’re unlikely to see any relevant results. You can install your pixels in a number of ways; some require…
In August our Head of Client Strategy, Thom Shardlow and Paid Media Strategist, Matt Cocking, presented a webinar depicting how to drive visitors to your region, destinations and venues. What is a DMO? A DMO is a Destination Marketing Organisation, whose purpose is to promote destinations, attract visitors and develop a regional economy. …