SEO News August 2022 SEO News July 2022 SEO News June 2022 SEO News May 2022 Search is a diverse field, news from the industry is constant. We look back at some of the latest SEO news and updates to give some context. During May 2022, these were some of the highlights: Google Chrome to…
Name: Baz Keshwala Role: Paid Media Executive Hobbies: All things tech, learning new skills, playing card games, scrabble and chess Greetings all, as one of the newest members of the Paid Media team, allow me to introduce myself. My name is Baz Keshwala, born and raised in Leicester within a somewhat typical migrant family. Having…
Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy*. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, some of which you may…
Name: Aneta Kowacka Role: Paid Media Executive Hobbies: Motorcycle Trips, analysing TV Commercials and Mixology Hi everyone and thank you for your attention – I know time is valuable so I’ll try to make it quick and interesting. I moved to the UK almost four years ago to study Business and Management at De Montfort…
In a fast-paced industry like marketing, it is always worthwhile looking into what tools can help you stay in an industry that is constantly changing. Even the best marketing tools are not designed to complete your marketing, but more so to assist you and help make your life slightly easier. We’re going to look at…
When it comes to digital marketing, working in a technical space such as engineering, medicine, or law presents a whole host of issues. These industries are often highly-specialised with jargon, technical writing, legal requirements, and industry standards dictating what you speak about, and how you speak about it. Contrast this with the fact that not…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…
Whether you’re just starting out with your SEO or you have a long-running business, almost everyone can benefit from ensuring their local SEO is up-to-date and on track. We’ve compiled this guide to help guide you through how to get started with local SEO, from creating your Google Business Profile to optimising your website and…
New Google Ads Premier Partner Certification rolled out in February 2022 There are thousands of Google Ads agencies in the UK that display the Google Partner accreditation badge. Of these around 400 were eligible for Google Ads Premier Partner Accreditation – which required agencies to have a certain number of qualified staff, an ad spend…