If you sell products on TikTok Shop in the UK, GMV Max is no longer optional. It is now the only paid advertising solution available for TikTok Shop, which means all brands and advertisers must use it to drive paid sales on the platform. Older campaign types and manual Shop Ads are no longer supported….
Discover how live selling on TikTok, WhatsApp and Instagram is transforming retail. Learn the strategies driving real results.
Master Amazon and TikTok in 2025. Expert strategies for product optimisation, advertising and conversion across both platforms.
Forget everything you thought you knew about TikTok. At Anicca Digital’s EPIC25, Rachel Cryan pulls back the curtain on the proven success of TikTok, one that’s generated over £1 million in revenue for her clients.
Ambush Marketing: In a Barbie world Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations. In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
BeReal is launching ‘RealPeople’ in the UK In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ in a day when you…
Hi, I’m Rachel, a Paid Social Account Director at Anicca Digital. I’ve put together the most recent social media updates for March 2023! Overview • Facebook is testing a new feature called Meta Verified • LinkedIn launch a ‘star’ feature in your messages • Instagram has launched ‘Quiet mode.’ • Instagram is pushing ‘memories.’…
What’s new in organic and paid social during November? Twitter’s having a meltdown and Meta looks to be the new marketplace for NFTs. Overview Meta is looking to improve the marketplace to sell NFTs. Instagram launches music in feed posts New Instagram ad placement – In–profile scrolling Meta is expanding stars…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
