Small Businesses and Traders
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Services for local small businesses and traders

We have bundled our premium and bespoke marketing services into an affordable monthly package, for local and regional businesses. This will typically include local traders, service businesses, franchisees or established businesses in competitive sectors, which require a sophisticated approach to digital marketing and campaign management (rather than a low-cost service offering basic techniques or automation).

Choice of monthly retainers

We offer a choice of several digital marketing packages, with either a single, double ("combo") or multi-channels. These are designed for businesses with different budgets and/or wanting different levels of activity:

"Single-channel" starter packages

 

Please click on the + below, to find more about our "Single-Channel" packages

Google Starter Ads - £1,000+VAT per month x minimum of 6 months

  • Campaign Set-up
    • Set-up of Google Tag Manager, Analytics, and conversion tracking
    • Text Ads in Google (PPC or Paid Search)
    • Typically 100-800 keyphrases across a maximum of 8 campaigns (can be used for different products or services or locations)
    • Each campaign can have different geo-targeting
    • 1 or 2 campaigns can be used for remarketing
    • Conversion tracking of phone calls and /or form completions (leads or sales)
  • On-going Management
    • Includes ongoing optimisation and ad testing to improve performance
    • Live Data Studio dashboard and monthly reporting
    • Project and account management
  • Ad Spend
    • You own your account and pay your advertising spend directly to Google (min of £500 ad spend recommended per month)

Facebook Starter Ads - £1,000+VAT per month x minimum of 6 months

  • Facebook Campaign Set-up
    • Choose up to 4 different ad objectives for 2 target audiences  (maximum of 8 ad sets)
    • 1 or 2 campaigns can be used for remarketing
    • Geo-targeted campaigns for up to 4 locations of your choice (selected at ad set-level)
    • Includes placement in Facebook and/or Instagram Ads
    • Various ad formats with images provided by you
  • On-going Management
    • Includes ongoing optimisation and ad testing to improve performance
    • Live Data Studio dashboard and monthly reporting
    • Project and account management
  • Ad Spend
    • You own your account and pay your advertising spend directly to Facebook (min of £500 ad spend recommended per month)

LinkedIn Starter Ads - £1,000+VAT per month x minimum of 6 months

  • LinkedIn Campaign Set-up
    • Choose up to 4 different ad objectives for 2 target audiences (max 8 campaigns)
    • 1 or 2 campaigns can be used for remarketing
    • Each campaign can have different geo-targeting
    • Different ad format including video views, lead generation ads, message ads, image or carousel
  • On-going Management
    • Includes ongoing optimisation and ad testing to improve performance
    • Live Data Studio dashboard and monthly reporting
    • Project and account management
  • Ad Spend
    • You own your account and pay your advertising spend directly to LinkedIn (min of £1000 ad spend recommended per month)

On-page search engine optimisation (SEO) - £1,000+VAT per month x minimum of 9 months

  • SEO Campaign Set-up
    • Technical SEO audit and fixes (in collaboration with your developer)
    • Local SEO set-up and citations
    • Keyphrase research and topic plan
    • Content audit and content calendar
    • Optimisation of first 10 topics from the page plan
  • On-going Management
    • Ongoing optimisation of new or existing content; including product/service pages, category pages, blogs, guides etc.
    • Monthly reporting
    • Project and account management

"Multi-channel" and "Combo" packages

 

Please click on the + below, to find more about our "Combo" and "Multi-Channel" packages

Google & Facebook Ads Combo - £1,750 +VAT x 6 months

  • Google Campaign Set-up
    • Set-up of Google Tag Manager, Analytics, and conversion tracking
    • Text Ads in Google (PPC or Paid Search)
    • Typically 100-800 keyphrases across a maximum of 8 campaigns (can be used for different products or services or locations)
    • Each campaign can have different geo-targeting
    • 1 or 2 campaigns can be used for remarketing
    • Conversion tracking of phone calls and /or form completions (leads or sales)
    • You own your account and pay your advertising spend directly to Google (min of £500 ad spend recommended per month)
  • Facebook Campaign Set-up
    • Choose up to 4 different ad objectives for 2 target audiences (maximum of 8 ad sets) Geo-targeted campaigns for up to 4 locations of your choice (selected at ad set-level)
    • 1 or 2 campaigns can be used for remarketing
    • Geo-targeted campaigns for up to 4 locations of your choice (selected at ad set-level)
    • Includes placement in Facebook and/or Instagram Ads
    • Various ad formats with images provided by you
    • You own your accounts and pay your advertising spend directly to Facebook (min of £500 ad spend recommended per month)
  • On-going Management
    • Includes ongoing optimisation and ad testing to improve performance
    • Live Data Studio dashboard and monthly reporting
    • Project and account management

Google & LinkedIn Ads Combo - £1,750 +VAT x 6 months

  • Google Campaign Set-up
    • Set-up of Google Tag Manager, Analytics, and conversion tracking
    • Text Ads in Google (PPC or Paid Search)
    • Typically 100-800 keyphrases across a maximum of 8 campaigns (can be used for different products or services or locations)
    • Each campaign can have different geo-targeting
    • 1 or 2 campaigns can be used for remarketing
    • Conversion tracking of phone calls and /or form completions (leads or sales)
    • You own your account and pay your advertising spend directly to Google (min of £500 ad spend recommended per month)
  • LinkedIn Campaign Set-up
    • Choose up to 4 different ad objectives for 2 target audiences (max 8 campaigns)
    • 1 or 2 campaigns can be used for remarketing
    • Each campaign can have different geo-targeting
    • Different ad format including video views, lead generation ads, message ads, image or carousel
    • You own your accounts and pay your advertising spend directly to LinkedIn (min of £1,000 ad spend recommended per month, except Video views or Message ads)
  • On-going Management
    • Includes ongoing optimisation and ad testing to improve performance
    • Live Data Studio dashboard and monthly reporting
    • Project and account management

Google Ads and SEO Combo - £1,750 +VAT x 9 months

  • Google Campaign Set-up
    • Set-up of Google Tag Manager, Analytics, and conversion tracking
    • Text Ads in Google (PPC or Paid Search)
    • Typically 100-800 keyphrases across a maximum of 8 campaigns (can be used for different products or services or locations)
    • Each campaign can have different geo-targeting
    • 1 or 2 campaigns can be used for remarketing
    • Conversion tracking of phone calls and /or form completions (leads or sales)
    • You own your account and pay your advertising spend directly to Google (min of £500 ad spend recommended per month)
  • SEO Campaign Set-up
    • Technical SEO audit and fixes (in collaboration with your developer)
    • Local SEO set-up and citations
    • Keyphrase research and topic plan
    • Content audit and content calendar
    • Optimisation of first 10 topics from the page plan
  • Ongoing Management
    • Ongoing optimisation of new or existing content; including product/service pages, category pages, blogs, guides etc.
    • Monthly reporting
    • Project and account management

SEO and PR Combo - £1,750 +VAT x 9 months

  • SEO Campaign Set-up
    • Technical SEO audit and fixes (in collaboration with your developer)
    • Local SEO set-up and citations
    • Keyphrase research and topic plan
    • Content audit and content calendar
    • Optimisation of first 10 topics from the page plan
  • PR Campaign Set-up
    • Creation of media list including bloggers, influencers, journalists, magazines
    • Ideation session to plan campaign approach
    • Competitor research to find any common areas where competitors see good results
    • Content calendar creation to confirm schedule of content
  • Ongoing Management
    • Ongoing optimisation of new or existing content; including product/service pages, category pages, blogs, guides etc.
    • Monthly reporting
    • Project and account management

Lead Generation (Paid Search, Paid Social & SEO) - £2,500 +VAT x 9 months

  • Initial set-up of Google Tag Manager, Analytics, and conversion tracking
  • Technical SEO audit with fixes
  • Keyphrase research and page plan
  • On-page content (initial & ongoing optimisation)
  • Set-up and optimise your Google Business page, Local SEO including listings in directories and citations
  • Set-up and management of Google Ads for text campaigns
  • Set-up and management of paid social ads – either:
    • Facebook Business Manager account and running Facebook and Instagram ads
    • Or the creation of a LinkedIn Campaign Manager account and running of LinkedIn ads
  • Set-up of a Data Studio live dashboard and monthly reports
  • Ongoing project and account management
  • This retainer package is £2,500 +VAT per month, for a minimum of 9 months, plus advertising costs*

Ecommerce Businesses (Paid Search, Paid Shopping & Paid Social) - £2,500 +VAT x 9 months

  • Initial set-up of Google Tag Manager, Analytics, and conversion tracking
  • Set-up and management of Google Ads for text campaigns
  • Set-up of Google Shopping Ads (including creation of product feed and Merchant centre account if required)
  • Set-up and management of paid social ads – either:
    • Facebook Business Manager account and running Facebook and Instagram ads
    • Or the creation of a LinkedIn Campaign Manager account and running of LinkedIn ads
  • Set-up of a Data Studio live dashboard and monthly reports
  • Ongoing project and account management
  • This retainer package is £2,500 +VAT per month, for a minimum of 9 months, plus advertising costs*

Advertising Costs

These monthly retainers are primarily designed to maximise immediate lead generation or ecommerce sales, by using paid search and paid social campaigns. Consequently, you will also require sufficient advertising budget to hit your targets for leads and sales.

*We will provide recommendations on how much you will need to spend based on the conversion rate of your website and the estimated media costs. In most cases, a small regional or local business will need a minimum budget of £500 per month for a local campaign and £5,000 for a national or international campaign. However, you may need more if you are using more than one paid channel and if you are targeting a B2B or niche audience in Google or LinkedIn.

Get in touch






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PPC & Paid Media for Small Businesses

Search engine advertising improves the visibility of your business in Google and Bing to put your name in front of new customers. As Google Premier Partners, we are experts in making paid search ads relevant to your audience:

  • A conversion-led approach to drive leads and sales, not just traffic
  • Improve cost per conversion to maximise budgets
  • Cut wastage in ad spend to improve ROI
  • Create the right message for the right audience through ad testing

Find out more about our PPC services.

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SEO for Small Businesses and Tradesmen

We will develop a data driven strategy to improve your website’s position in the search results and increase traffic, sales and lead generation:

  • Keyphrase research identifies how your customers are searching
  • Optimisation of website pages increases visitors and conversions
  • Technical audit and developer support to make your website search engine friendly
  • Content creation that meets Google’s E-A-T criteria - Expertise, Authority, Trustworthiness

Find out more about our SEO services.

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Analytics & CRO for Tradesmen and Small Businesses

Don’t let your website let you down. Conversion rate optimisation improves the efficiency of your website by identifying why customers are not converting:

  • Maximise revenue and lower customer acquisition costs
  • Conversion insights identify what visitors want from your website
  • Optimisation of landing pages to improve conversions

Find out more about our Conversion Rate Optimisation services.

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Social Media for Small Businesses and Tradesmen

Social media provides a direct link to your audience. Our organic and paid social media strategies improve how you communicate with existing customers and find new audiences to talk to:

  • Use sophisticated audience targeting to get your business and services in front of key industry people
  • Remarket to audiences who have previously visited your website to keep you front of mind
  • Communicate directly with customers
  • Protect your brand and reputation when things go wrong
  • Improve audience engagement and create brand advocates

Find out more about our Social Media services.

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PR & Link Building for Small Businesses and Tradesmen

Drive brand awareness and establish your business as an industry leader with a PR strategy that also increases the visibility of your website:

  • Increase media coverage online and offline
  • Generate media coverage on a regional and national level
  • Position key spokespeople as thought leaders within the logistics trade press
  • Build links to your website to support SEO activity and drive traffic
  • Provide crisis communications to protect your brand when times get tough

Find out more about our PR services.

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Digital Marketing Training

We believe in knowledge sharing and lifelong learning, so our team will strive to share their techniques and tactics to help you and your business grow. However your team likes to learn, we’ll create bespoke training just for you covering any of the following:

  • Digital marketing overview
  • Intensive hands-on training
  • Sector specific training
  • Industry recognised qualifications

Discover more about our Digital Marketing Training.

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Contact Anicca Today