In the latest Google’s webmaster blog post they announced that they will be tweaking the algorithm to take website page layouts into consideration. This update to the search engine results will only affect less than 1% of searches globally. Google has reacted to complaints that when you click on a search result and you…
Tomorrow (Wednesday 18th January) will see hundreds of websites ‘go dark’ in a bid to protest against US Congress legislation such as SOPA (Stop Online Piracy Act) and PIPA (Protect IP ACT). If you’re planning on joining the 12 hour ‘blackout’ protect your SEO efforts by following a few simple guidelines from Google.
So you think you’ve created a great title tag and meta description but when you search for that page an alternative title appears. Why? We discover the truth about the alternative title tag decisions Google often makes with their latest blog post entitled ‘Better page titles in search results’. You’ll often read complaints about title…
When looking at whether to manage your Pay Per Click (PPC) in-house or employ a third party there are some fundamental questions you should be asking. Below, Anicca’s PPC account manager, Darren Wynn, has summarised some of the key questions to help you decide on what is best for your organization. Job Spec Many companies…
Yesterday, on the company’s official blog, Google engineer Amit Singhal expressed a vision of “transforming Google into a search engine that understands not only content, but also people and relationships.” The transformation to which he is referring appeared in the form of a major update entitled “Search, Plus Your World”. Rolled out to a limited…
A report published today by the BBC has exposed the recent appearance of ads promoting illegal ticketing sites, cannabis and producers of fake identification in Google’s sponsored results. Although the offending adverts were quickly removed after Google was approached by investigative reporters, the company did admit to profiting from the ads for the duration of…
Google has made that all-important change to allow multiple admins to Google+ company pages, meaning more than one employee (up to 50 to be precise!) can control the Google+ page. It was announced on a Google+ update back in December that pages representing a company or firm would be able to be edited by the…
Search engine giant Google has started to roll out its revamped homepage to a limited number of users. A New Year and a new look for Google as they make the black bar across the top of the page redundant and replace it with a grey bar containing the Google logo. When you click on…
As a busy and (very!) talented search agency, we are forever tracking and documenting Google’s search engine results pages (SERPs). As well as keeping an eye on where are clients are ranking for their target keyphrases, regularly checking the SERPs enables us to keep up to date with all of the changes Google introduces and…
Anicca’s PPC (Pay Per Click) Account Manager, Darren Wynn, takes a look at the positive and negatives of using Amazon as a small business. Check out his top good and bad reasons below. Amazon has managed to achieve its highest ever valuation this year. This comes despite major economic stagnation and uncertainty within financial markets….
