Google Mobile Algorithm Update coming 21st April 2015
Mobile, it’s been one of the big talking points in SEO for some time now and as search trends change you know Google will adapt with…
Local SEO tips and tools for franchise and other businesses – Presented at National Franchise Exhibition 2015
Local SEO For Franchise Businesses Ann Stanley was invited to present a workshop at the National Franchise Exhibition in Birmingham (Feb 21st 2015). As many franchise businesses are local businesses, the focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms. …
Sofa.com – an SEO case study using SEO Monitor to reveal “not-provided” keyphrases
Ann Stanley and the team from SEO Monitor joined forces at SES London this week (10th February 2015) to present an SEO case study on how Anicca used the amazing SEO Monitor tool to help them set-up and track the SEO project for Sofa.com. You can read more about how we took sofa.com to number…
Introduction to Social Media Marketing for Small Businesses
Ann Stanley was asked to present a workshop titled An Introduction to Social Media Marketing for Small Businesses at the Birmingham City University Business School. You can download the presentation below.
Fighting Back Against the Panda 4.1 Update
The new Panda 4.1 algorithm update from Google could make or break your website. Learn what to expect and how to counteract a potential hit right here.
FAQ’s About Penguin 3.0 Algorithm Update
Update July 2015: Penguin update from Google. Since this blog post was written Google has made a statement about the next Penguin update. Get all the information on this latest update on our new blog post. These days, no one wants to p-p-pick up a penguin – not an online penguin anyway! The Penguin 3:0…
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Increasing eCommerce sales over the Christmas and the Holiday season – download our free guide
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
How To Become A Google Certified Shop
Google Certified Shops (also known as Google Trusted Stores) is a scheme that is meant to reassure shoppers of a retailer’s customer service standards. It is effectively an ‘e-commerce certification program’ that indicates to online shoppers helpful shopping information regarding the service process for that specific retailer – this includes things such as number of…
Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
Using our Weekly Optimisation AdWords Checklist to Improve Performance
Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
