Video consumption is a huge part of our daily lives now. Everywhere we look, there’s a form of video entertainment, whether it’s on YouTube, TV, or banner ads. As a fan of film, video and anything video related, I thought it’d be a good idea to see how much video has changed over the years,…
SEO can be a tricky industry to understand, made even more difficult with all the SEO jargon that gets thrown around. We’ve compiled an SEO Alphabet for you so that you can at least know some of the technical SEO words that get used! A is for Algorithm – How Google works out how to…
So with Christmas fast approaching the SEO team here at Anicca has been discussing what we think will be big for SEO in 2016. Here are a few of our top predictions. Real-Time Algorithms This is already something we know will be happening and it has been reported that the next Google Penguin algorithm will…
With more advancements than you can shake a selfie stick at, here’s our predictions on which trends will make the difference to your business in 2016. Social commerce With 2016 the year Pinterest and Instagram finally launch their ‘buy’ buttons to UK businesses, one-click social purchasing will firmly move into the spotlight of your paid…
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
If you don’t keep up to date with what’s happening on Google + you will not have noticed that it has been given an update and a fresh new look. This week Google updated its Google + Local pages with an optional update for now, so you can choose whether you go with the new…
You may or may not have heard the term ‘Cannibal Content’ or ‘Cannibalisation’ before. ‘Cannibal Content’ refers to when your website is essentially fighting itself with pages optimising for the same phrases, whether deliberately or by accident. This confuses Google and may be the reason for your poor rankings. We’ve outlined a brief guide on…
Local SEO is forever evolving and more and more businesses are now realising the importance local SEO plays in marketing. We’ve put together a little guide of must-haves for your local business. 1. Google My Business One of the most important things to have for your local business is a verified Google My Business profile….
In today’s online world Google is pretty much the epicentre of everything. With almost any question you ask in the real world you can count on the answer being ‘Google it’, meaning having your website visible in Google is more important than ever. That, though, is easier said than done. There are a number of major…
Ann Stanley delivers another stellar presentation at The National Franchise Exhibition to an audience of franchisees and entrepreneurs eager to learn about the latest developments in SEO. In the presentation, Ann imparts her experience and knowledge of using SEO to improve a business’ presence within local search engine results and provides tips on avoiding Google…
