How Big Brands Use Mobile & Social – A Quick Study
Curious about the adoption of Google+ by big brands? Ann Stanley and Bhavesh Chauhan have conducted some research to find out exactly what they are doing. Be sure to read.
Remembering My Mum, Mary Patricia Clode & What She Has Missed Over The Last 20 Years!
My mum lost her fight with cancer 20 years ago today. This is quite an anniversary, which fortunately most people won’t get to celebrate, but she was a great inspirational women and deserves to be remembered! Losing a parent is always hard, but you feel very cheated when they are only 57 (I was 33…
What’s New in Google Search – A Presentation to the Second Wednesday Club
I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
SEO – What I’ve Learned In Two Weeks
When I joined Anicca Digital 18 days ago my knowledge of SEO was limited to say the least. Having come from a largely offline marketing background I appreciated the need for websites to be seen on page one of Google’s search results, but didn’t quite understand just how this could be achieved. The past 18…
The Importance of a Good Landing Page
So you’ve gone through the strenuous process of trying to get people to visit your site; you’ve done your Pay Per Click and your Search Engine Optimisation, but as soon as people come to your site they’re leaving before you know it – why is this? Well the answer lies with the page they land on. A…
“What’s New in paid search” Plus AdWords (PPC) Workshops From the eBusiness Club
The eBusiness Club has provided a program of workshops, breakfast briefings and events to East Midlands businesses since 2001. This has played an important role in educating local businesses in all aspects of online marketing, eCommerce and ICT. Ann Stanley has been a tutor and presenter on the program since the very early days and…
Penguin 2.0 Has Arrived – Are You Worried?
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
SMX London 2013 – AdWords Product Listing & Enhanced Ads
Ann Stanley MD of Anicca Digital successfully pitched to speak at SMX London last this week. The conference is organised by Search Engine Land and was chaired by Chris Sherman. The London event is held annually in May and this is the third time that Ann has spoken at the London event. The event is actually part of an international series with…
Google I/O Conference Keynote – What You Need to Know
The Google I/O conference kicked off in San Francisco earlier this week. The focus of the keynote speech was on user engagement; Google not only wants people to search, it wants people to stay and explore. It wants people to share. Although the speech didn’t reveal any plans for new hardware, it did include improvements…
Changes to Google Shopping Feed
Google has recently announced changes to its product feed specification which is important for anyone who uses Product Listing Ads and Google Shopping. Multi items /packs – there is a new ‘multipack’ attribute for packages that include identical products sold as a multipack or bundle. Merchants must define the number of items being sold as…
