At the end of last year, I wrote a blog post about the importance of video in 2015 and 2016. Since writing that post, we’ve seen a wealth of changes. Video marketing is developing at an incredible rate. This means that inevitably, there have been changes. Let’s take a look at some of them: Facebook…
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first world’ as described by Google themselves….
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site shows up and performs in organic search…
If you have not already heard, Google have made some pretty seismic changes to their search results recently. Talk has been rife since the 11th of May this year when webmasters started commenting on changes to the search column. Every facet of the search result page will be impacted by these changes with Rich Snippets,…
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…
In the forever changing world of Google AdWords it is hard to keep up with all the new features and changes that are happening on a monthly, sometimes even daily basis – But don’t worry we’ve got your back. One of the latest arrivals in Google Beta is what is being referred to as both ‘Table…
Anicca Digital have once again been out and about exhibiting and speaking, this time at the B2B Marketing Expo at the Excel Centre in London. As well as a seminar slot we also ran two workshops, alternating each hour across the two days. Below you can find the slideshows from each of the talks. What’s…
Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies. 5 Ways to Include Social…
