Anicca Digital have once again been out and about exhibiting and speaking, this time at the B2B Marketing Expo at the Excel Centre in London. As well as a seminar slot we also ran two workshops, alternating each hour across the two days. Below you can find the slideshows from each of the talks. What’s…
Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies. 5 Ways to Include Social…
This morning started like every other. A late bus and and a 45 minute commute into the office that was spent reading what caught my eye on my Twitter and Feedly feeds. This morning a story about the power of Google caught my eye, that’s not unusual, but the fact it was published by the…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
Give your analytics a spring clean tidy using our quick and handy checklist of must have checks for Google Analytics to ensure your account is in tip top condition. #1 Check Your Website Tags Download the Google Tag Assistant plugin (Google Chrome only) to find out what Google tags you have on your website. This…
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
So for anyone who’s been on Instagram, or any type of social media since Monday you’ll notice that all of your friends are asking you to turn on Instagram notifications to keep up to date and ensure you see their posts, but do you really need to? The answer is not really, unless you really,…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…
Just last month my newly acquired mother in law proudly showed off to me her first ever smartphone. Hardly a momentous moment for most people but for Barbara this was a big deal. She was, until this point, the person least interested in mobile phone technology I had ever come across. In fact she kept…
