After a plentiful breakfast and a couple of cups of Seattle’s finest coffee, SMX Advanced kicked off a session titled ‘The periodic table of SEO ranking factors’ delivered by three highly respected and well known faces of the SEO industry. Marcus Tober @marcustober – Searchmetrics Searchmetric’s Marcus Tober opened the SEO track with a session…
Day one of SMX advanced concluded with an “Ask Me Anything” (AMA) session with Google’s Webmaster Trends Analyst, Gary Illyes. Gary has become something of a lightening rod for SEOs over the past couple of years and is frequently subjected to grillings from the SEO industry on the changes and updates Google is making…
It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at…
We are making some big changes to the way we structure our technical teams and run our clients’ projects; so we thought it would be useful to explain our new approach and the benefits to existing and new clients. The demand for multi-channel projects has been increasing Over the past 12-18 months many of Anicca’s…
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate for and compare them against…
We have made it onto Online Retail Awards 2016 shortlist for one of our PR and PPC campaigns and naturally, we are thrilled! Shortlisted under the ‘Home and Garden’ category, our team have been working together with local business www.buydirect4u.co.uk to help them make an impact locally and nationally. What are these Online Retail Awards…
Segmenting Functionality’s It has long been a pet hate of mine the ever missing feature in Bing that is the ability to segment the data. Well finally Bing has caught up with AdWords on this one. Over the last couple of months we have slowly started to see it creep into our accounts and we…
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the paid…
At the end of last year, I wrote a blog post about the importance of video in 2015 and 2016. Since writing that post, we’ve seen a wealth of changes. Video marketing is developing at an incredible rate. This means that inevitably, there have been changes. Let’s take a look at some of them: Facebook…
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first world’ as described by Google themselves….
