This morning started like every other. A late bus and and a 45 minute commute into the office that was spent reading what caught my eye on my Twitter and Feedly feeds. This morning a story about the power of Google caught my eye, that’s not unusual, but the fact it was published by the…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
Give your analytics a spring clean tidy using our quick and handy checklist of must have checks for Google Analytics to ensure your account is in tip top condition. #1 Check Your Website Tags Download the Google Tag Assistant plugin (Google Chrome only) to find out what Google tags you have on your website. This…
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
So for anyone who’s been on Instagram, or any type of social media since Monday you’ll notice that all of your friends are asking you to turn on Instagram notifications to keep up to date and ensure you see their posts, but do you really need to? The answer is not really, unless you really,…
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…
Just last month my newly acquired mother in law proudly showed off to me her first ever smartphone. Hardly a momentous moment for most people but for Barbara this was a big deal. She was, until this point, the person least interested in mobile phone technology I had ever come across. In fact she kept…
Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products in a merchants feed; the initial introduction…
So they’re at it again. With a swipe of their mighty finger search giant Google has once again put the search industry into a spin with its latest update to the search results pages. On Friday the 19th February 2016, Google removed the ads from the right hand side of search results pages. This change…
What You Need to Know to IG Your Business Instagram, the photo-sharing app set up in 2010 which is still free-to-use, released figures in September 2015 showing over 400million active monthly users, a figure that’s hard to ignore. With such a huge audience available to small, medium and large businesses alike, and at minimal expense,…
