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Unlock insight into your competitors digital activity.

What are my competitors doing is the age-old question in marketing. Well with our competitor and industry analysis audits we bring you unrivalled insight into just that.


Being aware of what your competitors are doing (or not doing) gives you an opportunity to seek and seize new opportunities to grow your business.

At Anicca we provide tailored competitor audits with insights and recommendations you can leverage to create a competitive advantage.

What is a competitor audit?

Competitor audits dig into the digital activity and presence of businesses. They allow you to track competitor activity and pinpoint where and how they are visible online. Competitor audits provide real time benchmarks for your industry and unveil weaknesses and gaps in your competitor’s activity.

Our audits:

  • Identify the channels that are driving traffic to your competitors’ websites
  • Identify gaps in your competitors marketing
  • Assess the strengths and weaknesses of each competitor
  • Identify where opportunities lie
  • Uncover what is working within your industry

The audit then helps to develop a strategy to help you react to competitor activity and remain competitive. It can make it easier for you to plan with your marketing activity and foresee roadblocks and speedbumps that competitors may pose.
Our analysis and audits allow you to refocus your efforts in the most beneficial areas for your business.

What Channels do competitor audits cover?

As standard we review:

  • Distribution channels
  • Paid and owned content
  • Search presence (organic and paid)
  • Referral traffic
  • Social media

And how can they benefit my business?

  1. Discover new marketing channels to reach your customers
  2. Understand competitive threats
  3. Discover untapped potential
  4. Identify how your potential customers are engaging with other businesses online

Who can benefit from competitor audits?

If your business attracts more than 5,000 unique visits per month then you will benefit from one of our competitor audits. If you have less than 5,000 visits per month we offer boutique competitor insights and strategy.


We recommend conducting annual competitor audits at a minimum when building out your marketing strategy. However, quarterly and monthly reviews can provide real-time insights and benchmarks and help you to pivot better. Shorter audit windows are also more favourable for fast-changing and seasonal industries.


So if you are ready to uncover what your competitors are doing online then reach out today to book in your competitor audit.

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