Lots of people are calling their customers “their community,” but do they mean it, are they harnessing real community dynamics and what are the benefits of creating customer communities for our brands? Tobias will take you through the difference between a list of customers and a community. We will explore how customer communities can replace market research spend, develop customer led business models, and improve customer relationships. This approach helps brands follow through on their values to develop authentic brand equity that will attract more customers and make staff, partners and investors happier.
Catch-up on the webinar below, you don’t want to miss this one!
