Google Analytics audits and consultancy
As a data-centric marketing agency, we know how important it is to have the correct Analytics set-up. Having reliable data at your fingertips is essential in order to make important business decisions, which is why you need a fully configured Analytics account with data you can trust. Our experienced team of Google Analytics consultants will ensure you are seeing reliable data in your account and can help you act on it with new marketing strategies and opportunities.
Google Analytics audit and review
Our Google Analytics audit offers a full review and health check of your current Analytics account setup. We’ll provide you with a comprehensive report that explains to you what is missing and why it matters. We’ll also include professional recommendations on what you could or should be tracking based on your specific website and business type to ensure you are getting the most out of Google Analytics.
You can use this to make changes yourself, or ask us to implement them for you. If applicable, we can also include a review of Google Tag Manager account.
- A full audit and health check of your current Google Analytics set-up;
- A comprehensive report of identified issues and solutions e.g. Goals not set-up correctly, tracking code missing, self-referrals, polluted data and more;
- Professional advice on the structure of your account;
- Tracking and reporting recommendations based on your website and business objectives.
Google Analytics consultancy process
Our process begins with understanding your needs and objectives for tracking and reporting which we would normally establish from a consultation call or meeting. Once done we would begin with Analytics audit to identify the problems and opportunities with the website and Analytics account.
Having carried out an audit, we can provide detailed instructions for your web-developers telling them what changes need to be made to your website and onsite code. Close contact with your developer is essential at this stage in order to keep things moving and avoid common errors.
Once the tracking code has been installed correctly on the site we can then begin with the actual set up and configuration of your Google Analytics account. We’ll especially look at any traffic that can skew your data such as back end office systems and internal traffic. Once fully tested, we’ll provide you with basic training on where to find your data within the account. We also offer ongoing consultancy support if you have any questions or require help.
How can we help?
Call 0116 298 7482 to speak to one of our Consultants