Case Studies

Using price reductions & remarketing to improve the performance of Google Shopping ads (SMX London 2018)

Ann Stanley presents on "How to improve your shopping ads using price reduction and remarketing" at SMX London 2018.  This insight includes research from Crealytics as well as her own research; Part 1: The role of price in Google Shopping ads4 experiments comparing cheaper and more expensive products (with data from Crealytics ) Further data on the impact of price on offer positions Hypothesis 1 – Is price a Q...

Site Launch and Migration

Anicca's Digital Marketing Seminar on 18.05.18 - Site Launch and Migration  ...

How to get a featured snippet

Presentation slides from Anicca's digital marketing seminar on 18.05.18. Featured Snippets  ...

Practical guide for using Data Studio (and Supermetrics) for report visualisation – presented by Ann Stanley at InOrbit 2018

Ann Stanley presented a "Practical guide for using Data Studio (and Supermetrics) for report visualisation" at InOrbit 2018 conference in Slovnia.This covers the following sections:Getting started Purpose and objectives Metrics and Dimensions/Segments Data sources Demonstration of tools Introduction to Supermetrics Data Studio Simple editing functions Use of data controllers Use of comm...

Why use Facebook advertising to replace your lost organic content – presented at Anicca Digital’s March Seminar

Since Facebook’s big announcement on removing organic posts from news feeds, this has inevitably caused controversy within the social media world.  Facebook wishes to de-clutter people’s new feeds and prioritise the posts from friends and family whilst removing organic page posts from commercial organisations.  Learn how to make your Facebook advertising stand out....

How to use Facebook Advertising to replace your lost organic traffic – presented at Leicester Digital Meet-up March 2018

Facebook wishes to de-clutter people’s new feeds and prioritise the posts from friends and family whilst removing organic page posts from commercial organisations. In response to this change, we are running a free seminar where our social media experts will share tips on how to make your Facebook advertising stand out.Our complimentary seminar will explore:- The growth of social advertising; - Setting a marketing ob...