Case Studies

When Google looks at your website, what does it see?

May's Leicester Digital Meetup featured a great presentation from Kieran Headley, founder of The Web Shed, an online auditing tool. He explained how Google crawls your website and what it sees when crawling....

CRO & testing

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in all its glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way...

Using marketing automation software as part of your content marketing strategy

Ann Stanley is the co-founder and MD of Anicca Digital, and has been working in online marketing since 2001. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media....

Google updates, technical and on-page SEO for ecommerce

Sukh touches on three of Google's algorithm updates as well as technical and on page SEO issues that are common with ecommerce sites. Sukh will expand on his points and provide delegates with the chance to share their experience in a round table discussion later in the day...

Personalisation – the key to success in Q4

How to tailor the customer journey for more successful seasonal shopping. Patrick helps online retailers to deliver personalised shopping experiences through his work at Nosto - earth's fastest growing personalisation solution, serving over 10,000 retailers. With an entrepreneurial spirit and an artistic spark, he gets excited about solving backbreaking challenges and driving value. Prior to Nosto, Patrick worked in consumer ...

What’s new in Remarketing

With competition intensifying in the digital sphere it has become critical for websites to re-engage with users that have shown an interest in their products/services, before their competitors do. Ann discusses the latest developments in Remarketing and shares her experience with trying to capture customers that would have previously been lost....

What’s new in shopping ads and buy buttons

This presentation focuses on the new shopping ads and buy buttons that are becoming an important part of ecommerce marketing. It includes insight into AdWords Shopping Ads and the resurgence of some of the traditional shopping comparison engines....

Advantages of using feed management software

Properly managed product feeds have become crucial for brands selling online, but navigating the maze of merchant centres can be time consuming and costly. In this presentation, James goes through the advantages and pitfalls of using feed management software for websites selling through multiple platforms....

Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailers

Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both SEO and PR in turning conversations into sales and customers into advocates....