Case Studies

Creation and manipulation of audiences for targeting and remarketing

Ann Stanley - Anicca Digital

This workshop was presented by Ann Stanley to over 4000 virtual delegates at the Ecommerce Growth Summit on 27th March 2020. The presentation includes: Fundamentals of creating audiences Creating your own audiences and remarketing strategies Advanced Audience strategies Audiences Niches – techniques to find individuals with very specific job titles, interests and skill Audience Amplification – use of ...

Using Paid Social Ads for B2B Lead Generation

Ann Stanley - Anicca Digital

This seminar on "Using Paid social ads for lead generation" was going to be presented by Ann Stanley to Drinks Digital Meet-Up, in Nottingham on 12th March 2020, however it was cancelled due to the Coronavirus. The presentation covered the following topics: Choosing ad objectives and ad platforms Getting ready to run a paid social ads campaign Choosing your ad objective in different paid social platforms Audie...