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Unlock insight into your competitors' digital activity.

What are my competitors doing is the age-old question in marketing, with our competitor and industry analysis audits, we bring you unrivalled insight into just that.

What is a competitor audit?

Competitor audits dig into the digital activity and presence of businesses. They allow you to track competitor activity and pinpoint where and how they are visible online. Competitor audis provide real-time benchmarks for your industry and unveil weaknesses and gaps in your competitor’s activity.

Our Audits:

  • Identify the channels that are driving traffic to your competitors’ websites
  • Identify gaps in your competitors marketing
  • Assess the strengths and weaknesses of each competitor
  • Identify where the opportunities lie
  • Uncover what is working within your industry
traffic trends - Competitor Audits

What channels do our competitor audits cover?

  • Distribution channels
  • Paid and owned content
  • Search presence (organic and paid)
  • Referral traffic
  • Social media

And how can an audit benefit my business?

  • Uncover new marketing tactics
  • Discover new marketing channels to reach your customers
  • Understand competitive threats
  • Discover untapped potential in existing and new channels
  • Indentify how your potential customers are engaging with other businesses online 
Audience overlap - competitor audit

Who can benefit from competitor audits?

If your business attracts more than 5,000 unique visits per month then you will benefit from one of our competitor audits. If you have less than 5,000 visits per month we offer boutique comeptitor insights and strategy.

 

We recommend conducting annual competitor audits at a minimum when building out your marketing strategy. However quarterly and monthly reviews can provide real-time insights and benchmarks and help you to pivot better. Shorter audit windows are also more favourable for fast-changing and seasonal industries.

 

So if you are ready to uncover what your competitors are doing online then reach out today to book in your competitor audit.

Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.

Mark Steele
MD – Pall-Ex International Business Units

In Safe Hands

Awards

UK Paid Media Awards 2023 winner

Advertising Platforms

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Formally Facebook

Let’s talk.

0116 254 7224

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