PPC & Paid Media

Leicester's leading PPC Agency

Paid media campaigns delivered by a Google Premier Partner Ads Agency

Anicca Digital is one of the largest Google Premier Partner Google Ads agencies in the Midlands. We provide a wide range of PPC, or ‘Pay-Per-Click’, services and packages for businesses of all sizes from the UK and Europe.

Our fully managed PPC service is for larger and more complex businesses – such as ecommerce or
businesses competing nationally or internationally. Our aim is to generate leads or sales for your business
– not just drive more traffic to your site – so we use our expertise to reduce the cost per conversion and
provide typical savings of 20-50%.

Anicca Digital is a long standing PPC agency and have been running PPC campaigns for clients since 2006. We have a wealth of experience in the paid search arena and continue to achieve great results for our clients across multiple platforms including Google Ads, Bing and Yahoo. We offer fixed monthly management fees and have an impressive track record of improving conversion rates and lowering the cost per lead or sale in order to
maximise the return on investment for our campaigns.

In addition to our paid search packages, we also offer Paid Social and Paid Display.

Our Customer Reviews

How much should you pay for PPC Magement?

Paid Search (Google Ads & Bing)

After an extensive technical audit of your current pay-per-click account(s) we will work with you to develop a strategy for your paid search. If you are new to PPC we will carry out keyphrase research and provide you estimates of traffic and costs

Ecommerce PPC

We can design and implement effective Shopping Ad campaigns and open up a whole new marketing channel for your business

Remarketing & Retargeting

One of the most effective tools at our disposal is Remarketing, which allows us to display your ads to people who have previously visited your site. This has helped us vastly improve conversion rates for our clients by using a range of remarketing techniques

Social Media Advertising

Whether you are targeting business or consumers there will be a social media platform where you can advertise to your target audience. Our social media team can advise you on the best techniques for using Paid Social advertising to achieve your objectives

Display Advertising & Programmatic Display

For companies that want to increase their brand awareness we can recommend a range of other Paid Display techniques using a variety of targeting methods

Pay-Per-Click (PPC) Packages

We’ve developed a suite of packages for businesses of all sizes, so whether you’re a small business looking to run your first paid search campaign or an enterprise who requires something more robust, we have a service that suits you

Our PPC Process

Our PPC campaigns are effective and successful because we focus only on what works in terms of increasing targeted traffic and conversions.


  • Technical audits
  • Keyword research
  • Estimated budgets and proposal
  • Competitor and market intelligence

Account set-up

  • Conversion tracking and set-up of-Analytics
  • Set-up of paid search and text ads
  • Set-up of advanced audience targeting lists
  • Multi-platform PPC integration

Account management

  • Minimum of weekly optimisation
  • Ad testing and optional landing page
  • Dedicated client services account manager
  • Monthly reports, recommendations and call(s)
  • Quarterly reviews and meetings





How Can We Help?

    Call 0116 298 7482 to speak to one of our consultants