Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to […]
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss […]
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In […]
If you are like the Anicca Digital team, you will use your downtime to scour the internet for the best Black Friday deals. Once a way of celebrating the holiday period after Thanksgiving in the USA, Black Friday became popular over the pond in 2010 when Amazon brought the […]
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the […]
Key Takeaways from Leicester Digital Live 2023 – Anicca Digital’s Annual Digital Marketing Conference With 10 top-flight speakers and Winstanley House packed with some of the region’s best digital marketers, Leicester Digital Live 2023 (LDL23) has been a huge success. One of the day’s hot topics was AI, with Fernando […]
In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital […]
Ambush Marketing: In a Barbie world Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations. In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products […]
Introduction In today’s fast-paced digital world, businesses constantly seek innovative ways to captivate their audience and elevate their brand presence. Adobe Suite offers a powerful arsenal of tools that empower businesses to unleash their creativity, transform their digital assets, and drive impactful digital marketing campaigns. In this blog, we will […]
What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and […]
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