Rewind 30 years, and the discussion around “traditional PR” vs. “digital PR” didn’t really exist. The function of “PR” or “Public Relations” was for brands to raise awareness by being spoken about in the local press (newspapers), on the radio, or even on television. Although the definition of PR hasn’t […]
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New […]
Google cut the link between GA4 and Google Optimize. GA4 gains regex event creation and home dash features, whilst Google remove many attribution models. During April 2023, these are some of the highlights so far: Google Removes GA4 / Google Optimize Integration Mobile Apps & Web Analytics Market to Grow […]
Welcome back, this month at Anicca I’m bringing you the latest PPC updates from April 2023. I am here to keep you up-to-date and ahead of the curve in all things Google Ads. PPC Updates – Google Ads Google is retiring 4 attribution models Custom columns released for manager accounts […]
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal […]
BeReal is launching ‘RealPeople’ in the UK In a recent announcement, BeReal explained that this new feature will be a curated timeline of the most interesting people from top athletes, artists, activists and everything in between”. This announcement closely follows another recent app update, ‘bonus bereal’ where you get 2 additional ‘BeReals’ […]
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail […]
Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored […]
Hi, I’m Rachel, a Paid Social Account Director at Anicca Digital. I’ve put together the most recent social media updates for March 2023! Overview • Facebook is testing a new feature called Meta Verified • LinkedIn launch a ‘star’ feature in your messages • Instagram has launched ‘Quiet mode.’ […]
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard […]
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