7th December 2016 by Ed Truman
Most website owners aren’t tracking their websites fully so are unable to understand the true value of the traffic coming into their websites. Here’s our list of basic tracking metrics you should be tracking. How many of these are you tracking?   Want to get these in place for...

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28th November 2016 by Ed Truman
There’s a new type of spam hitting Google Analytics Accounts over the past few weeks which can be identified in your Google Analytics language report as: Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump! Here is a screen shot taken from the...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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22nd August 2016 by Ed Truman
Read the following guide to learn how to set up Facebook conversion tracking to track specific events on your website via Google Tag Manager. NOTE: Since May 2017 Facebook has enabled an auto setup feature for Google Tag Manager. However the manual method below is still recommended as the best...

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27th May 2016 by Ann Stanley
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the...

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20th May 2016 by Ed Truman
Google this month rolled out new improvements to the Search Console Report within Google Analytics. The new report allows the ability to display Search Console metrics (i.e your organic search data) alongside Google Analytics metrics in one combined report– giving you a full view of how your site...

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3rd June 2015 by Bhavesh
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public...

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