11th April 2014 by Darren Wynn
Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service.  Once you know the demographics and interests of your target...

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4th June 2012 by Ann Stanley
Google announces the end of Google Optimizer and replaces it with Analytics Content Experiments – whilst the UK was celebrating the Diamond Jubilee and ignoring their emails! We have a sneak preview and will show you how to set up a simple A:B test in this blog article. Unfortunately we...

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1st November 2010 by Ann Stanley
As a part of an ongoing project at De Montfort Innovation Centre Leicester, Ann Stanley from Leicester web design and online marketing agency Anicca Digital presented an introduction on  “How to use Google Analytics to improve the conversions and performance of your website”. You can...

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